40 Trailblazing Women, ₹10 Lakh Golden Grants—The Battle Begins! Watch Her Start-Up Show Season 2 on JioHotstar!

• Britannia Marie Gold Her Start-Up Show Returns with Season 2, Offering ₹10 Lakh Golden Grants to Women Entrepreneurs
• In collaboration with GroupM Motion Entertainment and Mindshare, the show premiered on April 19 on JioHotstar

Britannia Marie Gold announces the launch of Season 2 of Her Start-Up Show. Launched in partnership with GroupM Motion Entertainment and Mindshare, it is the first-ever national reality series dedicated to women entrepreneurs from across the country, a platform to showcase their ideas. The show, which premiered on JioHotstar on 19th April, features 40 finalists competing for the ₹10 lakh Golden Grant

Conceptualized by GroupM Motion Content, Britannia Marie Gold Her Start-Up Show is more than just a series— it's a catalyst for change, empowering women to turn their ideas into impact through funding, mentorship, and national visibility.

The show is the culmination of the Britannia Marie Gold Her Start-Up Contest, launched in July 2024, which saw participation from over one lakh aspiring women entrepreneurs across India. From these, over 100 women underwent professional training, with 40 moving to the shortlisting stage. Every participant stands to receive 10 Lakh of Britannia Marie Gold Grant or mentorship, in addition to national visibility and ecosystem access. The standout top 10 performers will win the prestigious ₹10 lakh Golden Grant, while the other promising women entrepreneurs will gain entry into the NSDC Women Entrepreneurs Mentorship Program.

Representing cities like Indore, Aurangabad, Coimbatore, Jammu & Kashmir, and more, the 40 contestants pitch ideas across food, fashion, sustainability, tech, and agri-solutions. The show is presented in six languages—Hindi, Bengali, Marathi, Tamil, Telugu, and Kannada—with subtitles and audio options available on JioHotstar. Spread across eight episodes, two new ones drop every weekend from April 19 on JioHotstar, showcasing journeys from pitches to mentorship to the ₹10 lakh Britannia Marie Gold Grant.

Hosted by actress Shriya Saran, the show features an all-star jury: actor-entrepreneur Neha Dhupia, MasterChef winner Shipra Khanna, artisan Ruma Devi, Suta’s Sujata Biswas, Aarti Gupta (Jagran Group), Riya Joseph (Britannia), and Shreshtha Gupta (NSDC India), to name a few.

Siddharth Gupta, General Manager - Marketing, Britannia, said, “Britannia Marie Gold’s journey of empowering women entrepreneurs began five years ago with a simple belief that millions of women across India have powerful ideas, and all they need is a platform to be seen and supported. What started as a nationwide contest has grown into a robust ecosystem with initiatives like HerStore and now, Season 2 of Her Start-Up Show. Each step has deepened our commitment to helping women ‘Do More, Be More’. We’re proud to partner with GroupM and Mindshare, whose belief in the power of storytelling has helped bring these entrepreneurial journeys to life. With this show, we not only celebrate ambition but also create access to mentorship, funding, and national visibility. Together, we remain committed to enabling every woman who dares to dream and dares to build.”

Ashwin Padmanabhan, COO, GroupM South Asia, “We have always believed in media’s power to spark movements, not just moments. Her Start-Up Show blends storytelling with purpose, driving real economic empowerment. The overwhelming response to Season 1 showed how deeply this platform resonated with women in one region. That’s why, in Season 2, we are expanding to six languages and a broader reach across India. Thus, bringing every ambitious woman closer to the support she deserves. This show goes beyond visibility; it is about bringing dreams alive via action, impact, and a re-imagined future for women entrepreneurship.”

“At Mindshare, we believe in building brands that don’t just sell but spark change. In its second season, Her Start-Up Show goes far beyond amplification, it’s about creating access, fuelling aspiration, and offering a platform to women entrepreneurs across India. We are incredibly grateful to our client, Britannia, for backing this bold vision and partnering with us to bring it to life. What started as a pioneering idea is now an award-winning show, with its impact resonating across markets and touching countless lives. With its expansion to a larger OTT platform, the show’s reach and influence have scaled significantly, finding its way into more homes, hearts, and boardrooms. These aren’t just stories; they are real journeys of transformation. Together with GroupM Motion Entertainment and Britannia, we are proud to drive a narrative where media becomes a powerful force for empowerment and enduring change.” Amin Lakhani, CEO, Mindshare South Asia.

Actress and host Shriya Saran said “Being part of Her Start-Up Show has been truly inspiring. It’s a powerful platform that gives women across India the opportunity to turn their dreams into reality. I’m proud to be part of a show that celebrates ambition, courage, and the spirit of women entrepreneurs.”

Britannia Marie Gold has always shown its unwavering commitment to empowering millions of women in their entrepreneurial dreams through initiatives like the Marie Gold HerStartup contest, previously known as MyStartup Contest and Her.Store. The Britannia Marie Gold Her Start-up Show is a continuation of that legacy, celebrating women who are shattering barriers and inspiring a nation.

Season 2 of Britannia Marie Gold Her Start-up show is streaming exclusively on JioHotstar.

About Britannia Industries

Britannia is a 100+ year old Company and is a market leader in the Bakery category in India with an annual revenue of over Rs 165 billion. The company’s two focus categories include - Bakery & Dairy, with trusted & iconic brands such as Good Day, Marie Gold, Milk Bikis & Nutrichoice. Britannia products are available in over 80 countries. The Company manufactures its products in nearly 100 factories, which are made available in over 27 lakh outlets to eventually reach over 180 million households in the country. The Company's vision is to be a responsible global, total foods company, and delight consumers with delicious, and wholesome snacks and beverages throughout the day.

About GroupM Motion Entertainment

GroupM Motion Entertainment is a global content investment and rights management company that meets the market demand for new economic models for premium content across the entertainment and media marketplace. This is achieved by investing and partnering with the world’s leading talent, producers, and distributors to fund, develop, produce, and distribute premium content to help drive and support editorially and commercially vibrant, premium content networks and platforms for the global benefit of our content partners and advertisers. GroupM Motion Entertainment India’s IP includes the No.1 YAARI Series, Critics’ Choice Awards, Hello Sago, and others. Headquartered in London and Los Angeles, the business operates in 26 countries worldwide with Motion’s broad range of award-winning programming distributed globally. GroupM Motion Entertainment is part of GroupM, the world’s leading full-service media investment management operation, a WPP company.

About Mindshare:

We were born in Asia in 1997, a WPP start-up designed to make media exciting, fun and life changing. For over 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything begins and ends in media. We are the Cannes Lions Media Network of the Year 2023 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns of the past year – so basically, statistically the best media agency in the world! Our 10,000 people work with some of the world’s best brands and companies to challenge convention. In 116 offices across 86 countries, we integrate brand and demand, ruthlessly focus on outcomes, and create the unexpected.