Google AdSense To Update Restriction Policy for Online Gambling Content Outside Allowed Countries

Starting in March 2025, Google will update its Publisher Restrictions for online gambling content. This update will ensure that the restrictions apply not only to users within the allowed countries but also to users located outside of these countries. This means that online gambling content will be restricted from being shown to users in regions where it is not permitted, regardless of where the content originates.

In an email to AdSense publishers, Google said that it will update the Google Publisher Restriction for Online gambling such that the restriction will apply when online gambling content is shown to users located outside of the allowed countries. The allowed countries are Australia, Brazil, Canada, Colombia, France, Germany, Greece, Ireland, Italy, Japan, Mexico, Netherlands, Philippines, South Korea, Spain, Turkey, United Kingdom and the United States.

The updated Google AdSense policy on online gambling content, effective March 2025, will have several potential impacts on advertisers that fall under online gambling, discussing some most possible ones below:

Advertisers promoting online gambling will face a reduced audience, as their ads will be restricted from being shown to users in regions where gambling is not permitted.

Further, Advertisers will need to invest more in ensuring compliance with the new regulations, including obtaining necessary certifications and adhering to stricter targeting guidelines.

Furthermore, Advertisers will need to focus more on targeting their ads to regions where online gambling is legal, which may require more sophisticated targeting strategies and potentially higher costs.

Besides, online gambling-related advertisers will need to be more vigilant about their brand reputation, as non-compliance with the new policy could lead to penalties and damage to their brand image.

Overall, while the policy aims to promote responsible advertising and compliance with local laws, it will require advertisers to adapt their strategies and potentially incur additional costs to ensure compliance.