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UP Govt Launches ONDC-like Open Network for Agriculture, Powered by Google's Gemini and Beckn Protocol

While the Uttar Pradesh Open Network for Agriculture focuses on farmers, ONDC aims to support small businesses and retailers.
UP Govt Launches ONDC-like Open Network for Agriculture, Powered by Google's Gemini and Beckn Protocol

The Government of Uttar Pradesh, in collaboration with Google Cloud India, has launched the Uttar Pradesh Open Network for Agriculture (UPONA). This initiative is powered by Google's Gemini framework and the Beckn Protocol, aiming to provide millions of farmers with a comprehensive digital platform.

The UPONA specifically targets farmers, providing services like agricultural advisory, credit access, and market linkages

The UPONA is quite similar to the Open Network for Digital Commerce (ONDC) as both initiatives aim to create open, decentralized platforms that facilitate access to essential services and promote digital inclusion. Both initiatives aim to create open, decentralized platforms that facilitate access to essential services and promote digital inclusion.

The Beckn Protocol, which is the backbone of the Open Network for Digital Commerce (ONDC), is also powering UPONA. While the UPONA focuses on farmers, ONDC aims to support small businesses and retailers by providing a unified platform for e-commerce.

Key Features:

Services Offered: The network offers advisory services, credit access, mechanization, and market linkages.

Accessibility: Farmers can access the network using voice commands in multiple languages, including Hindi, Bangla, Telugu, Kannada, Gujarati, and Punjabi.

Open and Decentralized: Unlike traditional marketplace apps, this network is designed to be open and decentralized, allowing various service providers to join and connect with farmers.

Digital Public Infrastructure (DPI): The network leverages Google Cloud’s DPI-in-a-box offering and the Beckn Protocol to enable interoperability and decentralized discovery of products and services.

This initiative is a significant step towards enhancing the agricultural ecosystem in Uttar Pradesh and empowering farmers with the tools and resources they need to thrive.

Key Similarities Between UPONA & ONDC

Open and Decentralized: Both networks are designed to be open and decentralized, allowing various service providers to join and connect with users.

Digital Public Infrastructure (DPI): Both initiatives leverage DPI to enhance service delivery and accessibility.

Interoperability: Both networks use open standards to enable interoperability and decentralized discovery of products and services.

Focus on Farmers and Small Businesses: While the UP Open Network for Agriculture focuses on farmers, ONDC aims to support small businesses and retailers by providing a unified platform for e-commerce.

Key Differences Between UPONA & ONDC

Target Audience: The UP Open Network for Agriculture specifically targets farmers, providing services like agricultural advisory, credit access, and market linkages. ONDC, on the other hand, targets a broader audience, including small businesses and consumers, to facilitate digital commerce.

Services Offered: The UP Open Network for Agriculture offers specialized services for the agricultural sector, while ONDC focuses on creating a unified e-commerce platform for various industries.

Both initiatives are significant steps towards enhancing digital infrastructure and promoting economic growth in India.
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