Apple Reportedly Stopped Production of Its Vision Pro Headset

Apple has reportedly stopped the production of its Vision Pro headset due to weak demand and customer dissatisfaction.

According to an October 2023 report by The Information, Apple has sharply scaled back production of its Vision Pro headset due to weak demand and customer dissatisfaction.

Apple scaled back production starting in the summer of 2024 and completely stopped by November 2024.

Many users returned the Vision Pro due to discomfort and limited use cases. Apple is rethinking its strategy in the mixed-reality space to reach a broader audience with a more affordable model. Apple's cautious approach indicates a shift in focus towards creating a more accessible mixed-reality experience.

Apple sold approximately 420,000 units of the Vision Pro headset in 2024. This figure includes around 370,000 units sold in the first nine months, with an additional 50,000 units sold in the fourth quarter.

Despite the initial excitement, the high price point and limited content ecosystem led to weaker-than-expected demand.

Inventory: Apple has enough stock to meet demand through 2025, with warehouses filled with tens of thousands of undelivered parts.

Reasons for Weak Demand: The high price point ($3,499), insufficient content ecosystem, and issues like headaches, vision problems, and motion sickness contributed to the low demand.

Future Plans: Apple is focusing on developing a more affordable mixed-reality headset, potentially launching between late 2025 and early 2026.

Impact:

Customer Feedback: Many users returned the Vision Pro due to discomfort and limited use cases.

Market Strategy: Apple is rethinking its strategy in the mixed-reality space to reach a broader audience with a more affordable model.

It seems like Apple is taking a cautious approach to address these challenges.

Notably, Apple's Vision Pro headset has not been officially launched in India . The high price point of $3,499 (approximately ₹3 lakh) has been a significant barrier to entry in the Indian market. As a result, Apple has focused its rollout on other markets like the US, UK, China, Japan, and Taiwan.

Given the current economic conditions and the niche market for such high-end devices, it's likely that Apple is waiting for the right time to introduce any gadget like the Vision Pro, in India, possibly with a more affordable version in the future.