HubSpot has announced its agreement to acquire Frame Al, an Al-powered conversation intelligence platform. This acquisition aims to enhance HubSpot's ability to deliver real-time insights from unstructured data, such as emails, calls, meetings, and conversations.
Founded in 2016, by George Davis, Robbie Mitchell, Jesse St. Charles, and Brandon Reiss, Frame AI is an AI-powered conversation intelligence platform that transforms unstructured data, such as emails, calls, meetings, and conversations, into real-time insights and actionable recommendations, helping businesses anticipate customer needs and deliver exceptional experiences.
With Frame Al, marketers can create hyper-personalized content that aligns with their brand voice. Sales teams can prioritize deals with deeper context from calls, emails, and meetings. Service specialists can address churn risks earlier through real-time sentiment analysis.
Once the acquisition is complete, the Frame AI team will join HubSpot to integrate conversational insights directly into Breez, HubSpot’s family of AI technologies embedded across its customer platform.
“This acquisition is an important step in our mission to help businesses grow better with AI,” said Yamini Rangan, CEO of HubSpot. “AI is only as powerful as the data behind it. While structured data has long been the foundation of CRM, unstructured data—like conversations—holds the key to deeper insights into customer sentiment, behavior, and intent. With Frame AI, we can bring these insights into the customer platform to help businesses grow smarter and faster.”
"We’ve always admired HubSpot for its early and distinct choice in unifying customer data. It has been the heart of their platform, and we’re ready to help take it to the next level,” said George Davis, co-founder and CEO of Frame AI. “Whether it’s helping to optimize campaigns, close deals faster, or prevent churn, we’re excited to bring our experience in conversational intelligence to help HubSpot customers grow.”
Frame AI raise a total of $17.03 million over five funding rounds from prominent investors including Greycroft, FirstMark Capital, and G20 Ventures.
Post acquisition, Frame AI will become a wholly owned subsidiary of HubSpot.
In October, HubSpot acquired Cacheflow, a platform specializing in B2B subscription billing management and configure, price, quote (CPQ) solutions. Last year in December, HubSpot completed the acquisition of Clearbit, a top B2B data provider. This acquisition aims to bring rich third-party company data into HubSpot's system, enhancing the context around customers and prospects.
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