Accenture and PUMA India have teamed up to enhance PUMA's supply chain and distribution network in India. By leveraging Accenture's expertise in digital twin technology, the collaboration aims to drive faster fulfillment and reduce operational costs.
Accenture’s solution, set to be implemented across PUMA India’s eCommerce and offline channels, aims to increase the order speed of delivery by up to 70%, and is expected to reduce supply chain costs by up to 10%.
The solution will redesign PUMA India's supply chain and distribution model, improving material flow and enabling faster dispatches.
The collaboration will also help PUMA India achieve its sustainability goals faster by reducing carbon emissions and implementing sustainable infrastructure in fulfillment centers. This partnership is set to significantly improve PUMA's operational efficiency and customer satisfaction.
Puma India leverages major e-commerce platforms like Myntra, Amazon, and its own online store to reach a wide audience.
India is the first market globally where Puma launched its shopping app, allowing customers to purchase merchandise directly through the app.
Puma India's revenue grew by 46% in FY22, highlighting the country's importance as a key market.
Puma India employs a multi-channel strategy, combining both online and offline sales to maximize reach and customer satisfaction. It has over 577 stores across the country, the highest among international sports brands.
Advertisements