Unilever and Accenture Partner to Establish New Industry Standard in Generative AI-Powered Productivity

Unilever and Accenture have announced a strategic partnership to set a new industry standard in generative AI-powered productivity. This multi-year program aims to simplify Unilever's digital core and apply generative AI to drive efficiencies and improve business agility.

Unilever plans to leverage Accenture's GenWizard platform, which includes over 350 patents and various tools, to accelerate technology and digital product development¹. This collaboration builds on Unilever's existing AI initiatives, which already include 500 AI applications¹. The goal is to scale effective use cases that deliver cost reductions and operational efficiencies globally.

Hein Schumacher, CEO of Unilever, emphasized the potential of AI to reach new levels of efficiency and performance¹. Julie Sweet, chair and CEO of Accenture, highlighted that this partnership will enable Unilever to create targeted AI solutions that can drive competitive advantage¹.

This collaboration builds on the 2023 announced effort to explore applications to scale gen AI across Unilever’s business operations. Since then, Unilever has focused efforts on identifying and testing new AI concepts, designs and projects from its “Horizon3 Labs.”

Advertisements