The NCoE will be set up in Mumbai, Maharashtra, and will function as a Section 8 Company under the Companies Act, 2013. It will offer specialized training programs, foster research and development, and support startups in the AVGC-XR sector.
This move is expected to significantly boost the media and entertainment industry, creating numerous job opportunities and enhancing India's soft power globally.
AVGC-XR sector today plays an indispensable role in the entire realm of Media and Entertainment including filmmaking, Over The Top (OTT) platforms, gaming, advertisements and several other areas including health, education and other social sectors thereby encompassing the overall structure of the country’s growth story. With rapidly evolving technology and increasing internet penetration all across the country, coupled with one of the cheapest data rates, the usage of AVGC-XR globally is poised to grow at an exponential Pace.
Ashwini Vaishnav, Minister of Information and Broadcasting, said on a social media post, "Films like RRR, Baahubali, The Lion King and Avatar have demonstrated the immense potential of animation and immersive technology!"
"India’s Animation, Visual Effects, Gaming and Comics (AVGC) sector is poised for explosive growth, with vast opportunities for employment and innovation.," the Minister said.
NCoE will also foster research and development and will bring together experts from various fields like computer science, engineering, design and art that can lead to major breakthroughs in the field of AVGC-XR.
This Centre will also extensively focus on creation of India’s IP for both domestic consumption and global outreach, overall leading to creation of content based on India’s rich historical and cultural heritage.
Further, the NCoE will function as an incubation centre by providing resources for nurturing startups and early-stage companies in the AVGC-XR field. Also, NCoE will serve not only as an academic accelerator but also a production/ industry accelerator.
The key goals of NCoE
The National Centre of Excellence (NCoE) for Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR) has several key goals:1. Skill Development: Providing specialized training programs to develop a skilled workforce in the AVGC-XR sector.
2. Research and Development: Fostering innovation and research in emerging technologies related to animation, visual effects, gaming, comics, and extended reality.
3. Industry Support: Supporting startups and small businesses in the AVGC-XR sector through incubation, mentorship, and funding opportunities.
4. Global Competitiveness: Positioning India as a global hub for AVGC-XR content creation and attracting foreign investments.
5. Job Creation: Generating employment opportunities in the media and entertainment industry.
6. Cultural Promotion: Enhancing India's soft power by promoting Indian culture and creativity globally through high-quality content.
The NCoE for AVGC-XR will also position India as a content hub for providing state-of-the-art content thereby enhancing India’s soft power globally and attracting foreign investment into the Media & Entertainment Sector.
Advertisements