Mondelēz International has announced a collaboration with Accenture and Publicis Groupe to enhance its marketing capabilities using artificial intelligence (AI) and generative AI. With this collaboration, Mondelēz has launched new platform that aims to improve the creation of personalized content, such as text, images, and videos, allowing Mondelēz to stay ahead of changing consumer preferences.
Mondelēz International, Inc. is a leading American multinational company specializing in confectionery, food, and beverages.
Accenture will help scale and activate the platform through employee training and adoption strategies, while Publicis Groupe will lead the execution and build the AI foundation. Publicis Groupe will be responsible for leading execution and building the gen AI foundation that will power creative assets. Both organizations will work closely with Mondelēz marketing teams to realize the vision of redefining consumer goods marketing.
Mondelēz International, Inc. is a leading American multinational company specializing in confectionery, food, and beverages.
This initiative is expected to drive innovation, gather market insights, and facilitate higher degrees of personalization at every consumer touchpoint.
By leveraging AI and generative AI, Mondelēz can create highly personalized content tailored to individual consumer preferences. This means more relevant and engaging advertisements, promotions, and communications.
AI can automate many aspects of content creation and distribution, reducing the time and resources needed for marketing campaigns. This allows the company to respond more quickly to market to
The AI platform will provide deeper insights into consumer behavior and preferences, enabling Mondelēz to make data-driven decisions. This can lead to more effective marketing strategies and better-targeted campaigns.
With Accenture and Publicis Groupe’s expertise, Mondelēz can stay at the forefront of marketing innovation. This collaboration will help the company experiment with new formats and channels, ensuring they remain competitive in a rapidly evolving market.
Mondelēz operates in approximately 160 countries worldwide. The company was originally part of Kraft Foods Inc. but was rebranded as Mondelēz International in 2012 when Kraft Foods split into two separate entities.
Mondelēz’s product portfolio includes well-known brands such as Cadbury, Oreo, Toblerone, and Ritz. The company focuses on creating delicious snacks and beverages, aiming to bring joy to consumers around the globe.
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