Maruti Suzuki India's Accelerator Program Now Open for Global Startups as Well

Maruti Suzuki India Limited has opened applications for the 9th Cohort of its Maruti Suzuki Accelerator program, which now includes global startups. This initiative aims to create an enabling ecosystem for startups with technology-driven innovations in the automobile manufacturing and mobility space. Here are the key benefits for startups:

1. Guidance from Mentors: Startups receive guidance from mentors associated with domestic and international startup ecosystems, as well as domain experts from Maruti Suzuki.

2. Paid Proof of Concept: Qualified startups have the opportunity to conduct a Paid Proof of Concept with Maruti Suzuki.

3. Educational Visits to Japan: Participants can engage in educational visits to Japan, fostering global market connections.

4. Funding: Startups may secure funding through the Maruti Suzuki Innovation Fund.

Since its inception, the program has screened over 2,000 startups across 8 cohorts, engaging with 56 startups. Notably, 18 of these startups have become business partners, generating a combined business of over INR 1 billion. Starting with Cohort 9, the program has been rebranded as the Maruti Suzuki Accelerator, emphasizing its commitment to innovation and growth. Interested startups can apply [here].

In the previous cohorts of the Maruti Suzuki Accelerator program, several startups have made significant strides. Here are some notable success stories:
  1. Woloo: Woloo emerged as one of the winners in the program. Their innovative solutions likely address specific challenges within Maruti Suzuki's business verticals. 
  2. Hala Mobility: Hala Mobility, another winning startup, showcased promising technology relevant to the automobile manufacturing and mobility space.
  3. SwitchON: SwitchON, the third winner, impressed with their solutions. Their contributions may enhance customer convenience or improve business processes for Maruti Suzuki.
Maruti Suzuki has engaged with a total of 56 startups across eight cohorts. Out of these, 18 startups have become business partners, collectively generating over INR 1 billion in business. These success stories demonstrate the program's commitment to fostering innovation and driving technological advancements in the automotive industry.
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