The partnership will leverage Tech Mahindra's expertise in localization and animation services to adapt Fuji TV's original content for Indian viewers in various local languages. This includes dubbing, sub-titling, and animation, which are essential for engaging a broader audience. Moreover, Tech Mahindra will assist Fuji TV in licensing its content to OTT and PayTV platforms within these regions.
This move is particularly exciting as it opens up opportunities for cross-cultural content creation and distribution, potentially introducing new genres and storytelling methods to different audiences. It also reflects the growing importance of the Indian entertainment market on the global stage.
Tech Mahindra and Fuji TV's partnership is set to produce content across a variety of genres for the global entertainment industry. The collaboration will focus on combining Fuji TV's original content with Tech Mahindra's expertise in localization and animation services¹. This means they will be working on adapting Fuji TV's content library to suit Indian audiences in various local languages, which includes dubbing, subtitling, and animation.
The content strategy aims to cater to major content markets like India and Japan, with a particular emphasis on genres that are gaining popularity in these regions, such as Anime and Korean dramas. Additionally, Tech Mahindra will help Fuji TV license Indian content IP and leverage its animation expertise to create fresh and captivating Japanese content for a global audience.
Harshvendra Soin, President – Asia Pacific and Japan Business, Tech Mahindra, said, “We have partnered with Fuji TV to bring their content library in various local languages to Indian audiences. This also marks a significant milestone in Tech Mahindra's growth strategy and strengthens our position in the media and entertainment industry. We see great potential in developing IPs catering to the Indian, Japanese, and other major content markets.”
This partnership is not only about expanding business in the Indian market but also about creating innovative content that has the potential for global reach. The goal is to explore content strategies tailored to the Indian market while introducing a variety of Fuji TV's content to the Indian audience². Through collaboration with creators at Tech Mahindra's subsidiary studios, known for their significant achievements in animation content production and XR & game development, they aim to co-develop unique content.
Toru Ota, Executive Vice President, Fuji Television Network Inc., 大多亮（フジテレビ専務取締役), said, “In the midst of the rapidly growing Indian entertainment market drawing global attention, we are thrilled to announce our partnership with a leading global IT company in India. As part of our initiative to expand into the global content market, we intend to collaboratively explore content strategies that are tailored to the Indian market, leveraging Tech Mahindra's extensive marketing expertise within the region. We are particularly excited about the opportunity to introduce a variety of Fuji TV's content to the Indian audience. Moreover, through collaboration with creators at Tech Mahindra's subsidiary studios, known for their significant achievements in animation content production and XR & game development, we aim to co-develop unique content. Our goal is to not only expand our business in the Indian market but also to create innovative content that has the potential for global reach.”
Fuji TV has produced a wide range of popular content across various genres. This include – First Love: Hatsukoi (2022), a romantic drama, available on Netflix; Silent (2022), A touching drama available on Viki; Mystery to Iunakare (2022), a suspenseful drama available on Viki; Alice in Borderland (2020-2022), an electrifying survival series, available on various platforms including Netflix; and Zettai Kareshi (Absolute Boyfriend), The OG of android romance Japanese dramas, inspiring a Korean remake and other K-dramas.
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