Through this collaboration enterprises will be able to orchestrate complex industry-specific cross-channel marketing campaigns, reach customers in real-time, and drive customer loyalty through personalization. By harnessing AI capabilities of the platform and Infosys Topaz, an AI-first set of services, solutions and platforms using generative AI technologies, businesses can unlock the value of data from across organizational silos to enable data driven insights and predictive analytics to boost revenue growth.
Key highlights of the collaboration:
- Leveraging Infosys Cobalt and Topaz: The collaboration will utilize Infosys Cobalt and Infosys Topaz to drive revenue growth and improve customer experiences.
- Orchestrating Marketing Campaigns: Enterprises will be able to create high-impact marketing campaigns and reach customers in real-time, driving customer loyalty through personalization.
- AI Capabilities: By harnessing AI capabilities of the platform, businesses can unlock the value of data from across organizational silos, enabling data-driven insights and predictive analytics to boost revenue growth.
- 360-degree View of Campaigns: The synergy between Infosys and SAP Emarsys will provide clients with a comprehensive view of campaigns, blending digital channels with in-store experiences to create seamless customer journeys.
Dinesh Rao, Executive Vice President, Co-Head of Delivery, Infosys, said, “We are delighted to collaborate with SAP Emarsys to bring groundbreaking omnichannel marketing solutions to our customers. We look forward to helping businesses streamline their marketing processes, seamlessly blending digital channels and creating a new era of customer engagement and generating faster insights across customer life cycle.”
SAP Emarsys is recognized for its ability to automate highly personalized and engaging omnichannel customer experiences, which is crucial for businesses looking to improve their customer engagement and drive growth.
Brian Falzone, Chief Operations Officer, SAP Emarsys, said, “Our collaboration with Infosys will supercharge customer engagement and the way our customers leverage data to make strategic decisions. With Infosys' expertise connecting integrated marketing solutions to maximize revenue through personalization, innovation will continue to remain at the forefront for our customers.”
SAP Emarsys is an omnichannel customer engagement solution that is part of the SAP Customer Experience portfolio. It's designed to empower marketers to deliver personalized, real-time engagements at scale, which can significantly increase customer lifetime value (CLTV) and loyalty. SAP has acquired Emarsys in October 2020.
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