Reliance Jio's ascent to becoming the world's largest mobile operator in data traffic is attributed to several strategic initiatives and the primary one is Affordable Data Plan. Jio revolutionized the Indian telecom market by launching affordable data plans, making internet access more accessible to the masses.
With a strong subscriber base of 481.8 million, Jio has a vast pool of data users contributing to the traffic.
Jio leads the 5G transformation in India with over 108 million True 5G customers, significantly contributing to the data traffic. The company has been at the forefront of technological innovations, including the replacement of 2G with more advanced networks.
The annual data traffic has dramatically increased by 2.4 times since the start of the COVID-19 pandemic, with monthly per capita data usage skyrocketing to 28.7 GB.
Jio has also become the first Indian company to cross the ₹100,000-crore threshold in pre-tax profits, indicating its financial success and market dominance.
These factors, combined with Jio's continuous efforts to enhance digital connectivity and infrastructure, have played a crucial role in achieving this milestone.
As of February 2024, Reliance Jio has surpassed a significant milestone by achieving over 40% market share in India 1. This positions Jio as the leading mobile telecom provider in the country, reflecting its substantial influence and presence in the Indian telecommunications sector.
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