In a series of events — an Indian customer named Bhuwan Chitransh posted a complaint on X (formerly Twitter) about his MacBook skin that he purchased from Dbrand. He expressed concern that the skin changed color within months of purchase.
Instead of addressing the issue, the official Dbrand account replied, "Your last name is basically s**t rash, be serious." This response was seen as racist and quickly attracted backlash, with the post garnering over 8 million views.
Your last name is basically shit rash, be serious https://t.co/SmQd5So5bS
— dbrand (@dbrand) April 9, 2024
Popular YouTuber Marques Brownlee (MKBHD) took a stand against Dbrand's behavior. He stated that he won't work with Dbrand until the original tweet is deleted. MKBHD emphasized that while humor is acceptable, insensitive jokes with racial tones are unnecessary and harmful.
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Initially unapologetic, Dbrand later offered an apology to Bhuwan Chitransh. They also offered $10,000 as a gesture of goodwill. However, the controversy remains, and opinions on Dbrand's remorse vary.
Later after 12-odd hours, Dbrand further posted — "This offer has no strings attached. You can continue hating us, tweeting about this situation, or even sharing this DM wherever you see fit. We just want to make amends for our lapse in judgement and the chaos that ensued in your world."
Businesses and brands must remember that while humor is essential, it's crucial to avoid offensive comments that hurt individuals. Dbrand's case serves as a reminder that sensitivity and respect matter, even in online interactions.
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