- Meta will enable and educate small businesses, through an ecosystem of our business and technical solution providers capable of building seamless conversational buyer and seller experiences on WhatsApp.
- With you ONDC partnership, Meta will digitally upskill five lakh MSMEs through the Meta Small Business Academy.
To kick-off the partnership, over the next two years, Meta will also digitally upskill 5 lakh MSMEs through the Meta Small Business Academy. Born out of Meta's commitment to up-skill 10 million small businesses across the country, Meta Small Business Academy offers a certification to empower entrepreneurs and marketers to gain critical digital marketing skills to grow on our apps.
“At ONDC, we are committed to accelerating and democratizing the digital landscape and towards that, we aim to empower MSMEs, help them build digital visibility, and boost their businesses. Today, for any business to grow, it is critical for them to market themselves and reach a wider audience. Our partnership with Meta will not only digitally upskill these businesses but will also enable them to connect with a customer base far and wide. I am confident that our collaborative efforts will pave the way for millions of small businesses by providing them with the right impetus for growth.” – T Koshy, MD & CEO of ONDC.
“India’s digital transformation story is unfolding at a revolutionary pace, and for this growth to continue, we need the right ecosystem and partnerships that enable millions of small businesses to build and deepen their digital presence. Meta has been a frontrunner in partnering with the government and the industry to advance digital inclusion, especially for MSMEs across India. Our partnership with ONDC builds on supporting the government’s vision for Digital Public Infrastructure (DPI) and furthering our ongoing commitment to skilling small businesses and aiding this rapid digital transformation and growth story in the country.” – Sandhya Devanathan, Vice President, Meta in India.
As part of the partnership, Meta will also support Sahayak, ONDC’s WhatApp chatbot, in enhancing the services offered on the bot as the single point of seller communication and customer communication for ONDC.
Earlier this year, Meta launched ‘WhatsApp Se Wyapaar’ program to upskill 10 million traders across 29 states in 11 Indian languages on the WhatsApp Business app. Today, there are more than 200 million users of the WhatsApp Business app across the world, and more than 60% of people on WhatsApp in India message a business account.
In April this year, Meta partnered with NIESBUD, AICTE and CBSE, to train students, Entrepreneurs, Startups and small-businesses in Digital Marketing. The partnership agreement was inked through Ministry of Education, Ministry Skill Development & Entrepreneurship.
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