Tata Motors marks the advent of a new era in SUV excellence
Announces bookings open for the New Tata Harrier and Safari at INR 25,000
Tata Motors, India’s leading automotive manufacturer, has announced the commencement of bookings for the highly anticipated new Harrier and Safari models. Following the exceptional success of their predecessors, the new Harrier and Safari are poised to redefine the driving experience by integrating cutting-edge technology, unmatched safety features, and a design ethos that exemplifies Tata Motors' dedication to innovation and excellence. Starting today, customers can book their choice of the twin SUV at all the authorized Tata Motors dealerships or the company’s website at just INR 25,000.
Commenting on this occasion, Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility said, “We are elated to commence the bookings of the New Harrier and Safari starting today.
Our commitment to excellence, guided by the valuable feedback of our customers, has paved the way for these legends to usher into a new era of dominance. Built on the capable OMEGARC, these SUVs continue their legacy of superior design, advanced features, premium interiors, and a robust powertrain, only reimagined to better themselves on every front. We are excited to present to you the new wave of Tata Motors SUVs and are confident that these two products will represent the capability and the aspirations of not only our customers but also that of our brand!”
Created under a well-defined Persona strategy, the new Harrier and Safari are beyond expectations of this segment. Rooted to their legendry pedigree, the cars have been completely re-envisioned to match each of their customer sets.
With a more dynamic and sportier design that accentuates the essence of young consumers, the new Harrier embodies the indomitable spirit of young achievers who perpetually strive to conquer new horizons. Being introduced in four distinct personas – SMART, PURE, ADVENTURE and FEARLESS, this unique blend of personalized design, high end features, advanced technology, and exceptional comfort makes the new Harrier stand as an unwavering companion on one’s journey towards achieving their dreams and beyond. Additionally, the new Harrier boasts of multiple segment first features such as ADAS with Adaptive Cruise Control, 7 Air Bags, Smart E- Shifter and Paddle Shifters and Dual Zone Fully Automatic Temperature Control amongst others.
Furthermore, taking the SUV game a level up, the new Safari epitomizes Tata Motors' commitment to delivering a sophisticated flagship product. It provides a heightened level of luxury and comfort through a combination of opulent materials and finishes and high-tech digital controls. Elevating this premium offering to cater to diverse preferences and needs, the new Safari will be introduced in four personas – SMART, PURE, ADVENTURE and ACCOMPLISHED. Equipped with Bi- LED Projector Head Lamps, Gesture Controlled Power Tailgate, 31.24 cm Harman Infotainment system, Harman Advanced AudioworX with 13 JBL Modes and R19 Alloys, the new Safari offers its customers with a plethora of enhancements making it a fully stacked product of choice.
In the line with the customer’s popular demand, the Company will also be introducing the new Harrier and the Safari in their #DARK avatars.
New Tata Harrier
Tata Motors' flagship 5-seater SUV makes a triumphant return, graced with a reimagined form that embraces a more dynamic and sportier design, perfectly capturing the essence of today's young consumers. The new Harrier proudly showcases industry-leading advancements in Technology, Safety, Comfort & Convenience. This SUV symbolizes the unwavering spirit of young achievers, their relentless pursuit of conquering new horizons, and their faithful companion on the journey toward realizing dreams and pushing beyond them. Since its inception in 2019, the Harrier has consistently raised the bar in design, drawing inspiration from the discerning tastes of youthful buyers, including the trending #DARK motif.
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1st in segment features
- Welcome and Goodbye Signature Animation on Front & Rear LED DRL
- Connected End to End LED DRL in the Front
- Knee Air Bag
- 10 JBL Speakers with Advanced Harman AudioworX
- R19 Alloy wheels with Aero inserts
- Dual Zone Fully Automatic Temperature Control
- Touch based Central control Panel with multi functions
- Steering wheel with signature ‘Illuminated Logo’
- E-Shifter (AT only )
- Multi-Screen 26.03 cm Instrument Cluster with Navigation Display
- Rear Door Sunshades
- Multi Mood Light themes – Mid Pad, Sunroof
- Bejeweled Terrain Response Mode Selector with Display
- Comfort Head rest in 2nd row
- 45W USB charger
- Persona Based offerings and Exclusive Colorways & interior themes
Other key feature highlights
- ADAS with 11 Features
- Gesture Controlled Power Tailgate
- 31.24 cm Harman Touchscreen Infotainment system
- Voice Commands including Alexa supporting 250+ Commands in 6 languages
- Alexa Car to home
- Steering Mounted Paddle Shifters
- Bi-LED Projector headlamps
- Connected End to End Tail Lamps
- Advance ESP with 17 functionalities
- 360 Degree Surround View System
- 3 Years /1 Lakh kms Warranty
New Tata Safari
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| Tata Safari — Pure, Lunar-Slate |
The new Safari - Tata Motors’ flagship 6/7-seater SUV is poised to revolutionize the luxury and premium SUV segment. Since its inception in 1998, the Safari brand has enjoyed immense popularity in the Indian auto market with the Safari 2.0 setting high standards in the realm of powerful design, outstanding performance, enhanced safety, and exclusive features. The new Safari is now here to carry this baton ahead, becoming the flagbearer of the company’s ICE portfolio.
The new Safari is a compelling combination of technology and features that promises an unmatched driving experience. The refreshed interiors and exteriors with premiumized additions and various colourways are designed to cater to individual personas, offering Indian consumers a taste of luxury, performance and innovation like never before
1st in segment features
- Welcome and Goodbye Signature Animation on Front & Rear LED DRL
- Connected End to End LED DRL in the Front
- 10 JBL Speakers with Advanced Harman AudioworX
- R19 Alloy wheels with Aero inserts
- 2nd Row Ventilated Seats
- Multi-Screen 26.03 cm Instrument Cluster with Navigation Display
- Touch based Central control Panel with multi functions
- Steering wheel with signature ‘Illuminated Logo’
- E-Shifter (AT only )
- Rear Door Sunshades
- Multi Mood Lights with Drive modes Sync – Mid Pad , Sunroof ,Door trims & Floor Console
- Bejeweled Terrain Response Mode Selector with Display
- Persona Based offerings and Exclusive Colorways & interior themes
- Comfort Head rest in 2nd row
- 45W Fast USB charger
