The fresh fund will be used to advance Peping’s technology infrastructure, team expansion and allocate resources for creative experiments
Bangalore based startup Peping, India’s first digital healthcare clinic platform focussing on Gut health has announced that it has secured its latest investment round of 400K USD led by Better Capital as the lead investor and other angel investors who have joined the funding round include Kunal Shah, Sandeep Kumar Dinodiya, Ganesh Balakrishnan, and Shubham Mishra.
The newly acquired capital will be allocated to various critical areas of the company's growth. A significant portion will be dedicated to advancing the product and technology infrastructure. Additionally, it will also work towards building a team with deep industry knowledge, and allocate resources for creative experiments and expanding our acquisition channels.
Peping is building a digital clinic that delivers solutions for managing dietary and lifestyle factors that contribute to conditions such as IBS, GERD, Gastric, Gastritis and Fatty liver. The company aims to transform the delivery of this crucial aspect of treatment by implementing personalised and tailored care plans that examine various aspects, including lifestyle and test results, to diagnose and target the underlying causes of health problems.
Commenting on the announcement Chirag Maheshwari, Co-Founder of Peping said, “At Peping, we recognize that managing digestive health concerns can be a challenging and burdensome experience. That's why our mission is to simplify and alleviate this process for you. Through our personalised approach, a dedicated team of healthcare experts, and state-of-the-art technology platform, we are committed to delivering the utmost quality of care for gastrointestinal (GI) issues, making your journey towards better digestive health as smooth and stress-free as possible. The patient relief rate for functional gastric disorders in India stands at a low 5%. Our ambitious goal is to elevate this rate to surpass 30% and establish a global benchmark in the field. I want to thank all our investors who believe in us and are instrumental in driving our mission forward.”
More than 30% of Indians experience Gastrointestinal disorders, with 67% of them grappling with conditions like IBS and GERD. This translates to a staggering 140 million individuals in India living with chronic gut health issues. The surge in gut health issues represents a contemporary epidemic, primarily stemming from our sedentary lifestyles and suboptimal dietary choices, imposing significant strain on our digestive systems. This generation faces an elevated risk of developing severe gastric disorders, which can profoundly impact overall quality of life. Peping aspires to establish itself as the preferred healthcare provider for addressing a wide range of gastric concerns, offering holistic solutions for a healthier and more fulfilling life.
Moreover, the modern sedentary lifestyle serves as a precursor to more serious health concerns, such as heart disorders, obesity, and hypertension, which progressively hinder daily bodily functions and ultimately lead to more significant lifestyle-related problems.
“Gut health is one of the most widespread health issues in India and it requires a team with an undivided focus on creating a truly full stack solution. Chirag and Prateek came to the same conclusion through their own experience with close family members. We are glad to be founding stage partners in their journey of building Peping into a premier gut care brand over the next decade”, said Vaibhav Domkundwar of Better Capital, an early backer of breakout companies across sectors.
Founded in 2022 by Chirag Maheshwari and Prateek Maheshwari, Peping understand that dealing with digestive health issues can be overwhelming and challenging, which is why the company strives to make the process as simple and stress-free as possible. They are dedicated to developing a comprehensive solution for managing dietary and lifestyle factors that contribute to conditions such as IBS, GERD, and Fatty liver. With a personalised approach, a dedicated team of healthcare professionals, and an advanced technology platform, it aims to provide the highest quality care possible for its customers.
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Peping was co-founded by Chirag Maheshwari, NSIT '14, who brings his valuable experience as a Founding Team Member and leader in Product/Supply Chain at Flatheads, with previous key Product roles at renowned companies like Nykaa, Shopclues, and Momoe. Prateek Maheshwari, NSIT '15, boasts an impressive background, having managed a $6 million Micro-lending portfolio at Milaap and spearheaded Partnerships for Buy Now, Pay Later (BNPL) services at Capital Float (now Axio) and Finomena.
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