Meta (Facebook) Launching New Microblogging App To Compete with Twitter

Meta, the parent of Facebook and Instagram, is unveiling a new app that appears to directly compete with Twitter, a micro-blogging platform owned by Elon Musk.

Named "Instagram Threads", the app is expected to be launched on July 6, according to the App Store listing of the upcoming app showing a version ready for Apple’s iPhone.

A new Wikipedia page of Thread also appeared saying — "Designed as a platform for real-time conversations and sharing, Threads aims to provide users with a similar experience to Twitter, with an emphasis on public, text-based posts and conversations (also known as microblogging), and is closely linked to and based on sister social networking service Instagram."

Existing Instagram users will be able to keep their user names and follow the same accounts on the new app, according to screenshots displayed on the App Store listing.

Of late, a number of Twitter competitors have emerged including former Twitter CEO, Jack Dorsey’s Blueskey, and Donald Trump’s Mastadon.

The choice of the name Thread is also interesting as a Thread, is one of the features of Twitter that is — a linked series of tweets, which was introduced as an official feature in 2017.

However, few reports suggest that 'Threads' was originally the name of a 2019 app Meta launched to compete with the popular messaging app Snapchat. The product was later abandoned but Meta retained the branding.

Mishi Choudhary, Technology Lawyer & Online Civil Rights Activist, and founder of SFLC.in, said, "The current state of mayhem at Twitter presents a great opportunity for Meta to offer an alternative to users. But Meta's abysmal privacy record is bound to raise concerns. Threads is perfectly capable of acquiring a large user base considering it's based on Instagram that boasts of over 2 billion users."

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