Other investors who also participated in the round include B Capital, Sparrow Capital, Seaborne Capital and Beenext.
The New York-based startup plans to utilize the freshly raised funds to drive its next phase of growth and build out new product features while keeping the core team lean & agile.
Founded this year, by IIT graduates — Nayrhit Bhattacharya (IIT Kharagpur) and Adithya Venkatesh (IIT Bombay) —Gushwork.ai is an AI-powered global platform designed for enterprises to outsource highly complex operational workflows.
The startup is building a curated marketplace of an AI-trained human task force which can execute complex business processes seamlessly. This allows businesses to focus on strategic tasks while entrusting routine operations to Gush.
Gushwork.ai’s offering is to provide businesses with a reliable solution to delegate critical operational tasks by bringing the best of humans and AI together.
“Our vision is to make it extremely easy for any business to reliably delegate critical yet process-oriented business tasks. Getting expensive in-house employees to work on recurring, manual tasks or spending months trying to imperfectly automate these processes is really suboptimal. The complexity of these tasks is such that most companies do not trust AI to execute them without human oversight. We want to embed AI in the very core of business operations by bringing in a reliable human touch on top of AI to solve the lack of trust,” said Nayrhit Bhattacharya, Co-founder & CEO of Gushwork.ai.
Initially, Gushwork.ai is primarily focusing on sales and marketing operations workflows, encompassing tasks such as lead prospecting, email marketing, ad management, lead engagement on social media platforms, webinar moderation & marketing, social media management for SMBs, responding to inbound leads, CRM setup, social media analytics data scraping, prospect outreach, and ad campaign management, among others. The company plans to expand into more specialized roles in future.
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