Currently available for Android phones, eSaras is essentially an online platform to buy Indian handicraft items, handloom items. The e-commerce platform as well as the app have been developed for the enhancement of the livelihood of the rural people. This online platform showcases the products made by self-managed Self Help Groups (SHGs) and federated institutions.
The App was launched by Mr Shailesh Kumar Singh, Secretary, Ministry of Rural Development, Govt of India at New Delhi. Mr Singh also inaugurated eSARAS Fulfillment Centre at the Ministry’s Janakpuri office in New Delhi on this occasion.
eSARAS, an e-commerce mobile app, will be used as a more effective platform for marketing of the products made by women of self-help groups. It is an initiative conceptualized by the DAY-NRLM towards the marketing of the best, authentic handicrafts and hand-looms.
Through this online portal, customers get access to 100% authentic handcrafted products emerging straight from the heart of India.
The eSARAS fulfillment centre will be managed by the Foundation for Development of Rural Value Chains (FDRVC - a Not for Profit Company constituted jointly by Ministry of Rural Development and Tata Trust) and will be used for processing, packaging and shipping of products that customers purchase through the eSARAS Portal and eSARAS mobile App. It will handle the logistics required to bring an online order to a customer's doorstep.
Launching the App, Secretary Mr Shailesh Kumar Singh termed it as an initiative which promotes the spirit of Vocal for Local even further with easier marketing of products prepared by SHG Didis.
He added that the Ministry is targeting that each SHG Household has at least 2-3 sources of livelihoods. One of the multiple sources of livelihoods of the poor is non-farm enterprise. The major intervention in non-farm livelihoods is provision of market linkages for SHG products. Through the eSARAS mobile App, the handmade products made by SHG Didis are now available at everyone’s fingertips in even more customer friendly way.
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