Other investors who also participated in the round include Elevation Capital and Emergent Ventures. Angel investors such as Kris Rudeegraap of Sendoso, Sreedhar Peddineni of GTM Buddy, and Khadim Batti of Whatfix.
The startup intends to use the freshly raised funds in expanding its Go-to-Market (GTM) teams and scaling up its offerings
The Analytics SaaS startup had earlier raised $2 Mn co-led by Elevation Capital and Emergent Ventures, in August 2021.
Founded in 2020, by Pravin Das, Aravind Murthy, and Srikrishna Swaminathan, Factors.ai was part of Google for Startups Accelerator programme in India-2020.
Factors.ai is a B2B visitor intelligence, account analytics, and revenue attribution platform. It help teams identify sales-ready accounts, decode customer journeys, and drive go-to-market performance, which teams can maximize pipeline, with minimum spends.
It offers software solutions that help B2B marketing teams of large enterprises, especially other SaaS firms to make sense of their diverse customer data and make better decisions and increase the ROI (Return on Investment) of each marketing events. It also offers account intelligence, analytics for individual accounts and the overall sales funnel, and revenue attribution.
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