As of now, Amazon Global Selling has over 1. 25 lakh exporters from 28 states and 7 union territories — from Telangana and Karnataka to Jammu & Kashmir and West Bengal. Over 125,000 exporters are showcasing millions of Made-in-India products to customers across 200 countries through the Amazon Global Selling program.
Introduced in India in 2015, Amazon Global Selling is an e-commerce exports program that let Indian MSMEs/entrepreneurs/retailers to sell their Indian products to international consumers across the world via Amazon international marketplaces.
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Indian States with highest number of exporters are — Maharashtra, New Delhi, Uttar Pradesh, Rajasthan and Gujarat.
TOP 10 INDIAN CITIES IN TERMS OF EXPORTS —
- Faridabad
- New Delhi
- Thane
- Mumbai
- Jaipur
- Ahmedabad
- Kolkata
- Udaipur
- Erode
- Indore
The cumulative exports was $5 billion around the same time last year, said Amazon citing data from its Exports Digest 2023. Exporters from 25 cities cumulatively crossed $10 million in sales last year.
Over 266 million Made in India products have been exported through the Amazon Global Selling program till date. In 2022 alone, more than 1,200 Indian exporters crossed Rs 1 crore in sales. Amazon aims to enable $20 billion in cumulative e-commerce exports from India by 2025.
Last year, under Amazon Global Selling, the toys category experienced exceptional growth in exports, with sales surging by over 50% compared to the previous year. Home and Kitchen products followed closely, achieving a remarkable growth rate of over 35%. The beauty products segment witnessed over 25% growth, while both the furniture and luggage segments reported growth rates exceeding 20%.
The program even has exporters from India's tier 2 towns such as Sri Ganganagar (Rajasthan), Neemuch (Madhya Pradesh), Moradabad (Uttar Pradesh), Tiruvallur (Tamil Nadu), and Kolhapur (Maharashtra).
Besides these, Amazon Global Selling launched Propel Accelerator in 2021 to give Indian D2C brands a definitive edge in global marketplaces.
Propel Accelerator sits at the intersection of technology adoption, emerging businesses, and exports, providing a platform for Indian D2C startups to integrate with global supply chains and create successful global brands. The program was launched with the twin objectives of accelerating the global expansion journey of a cohort of high-potential brands and providing them with mentorship from Amazon and top venture capitalist (VC) firms.
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