Gro Club, India’s first D2C kids subscription platform which is built around the principle of circular economy, announced they have secured a funding of INR 4.3 crores at a valuation of INR 25 Cr led by Ramaiah Evolute, a start-up wing of MS Ramaiah Group.
An angel consortium consisting of Deepak Gowda of Ascent Capital and Purushotham R, Chirag Shah of Velvet (Los Angeles), Isaac Reyes of Ravis (Panama), Amit Nanavati of Juicy Chemistry, Sanjay Munirathna of Keerthi Group, Dinesh Talera, Shricharan N J and Sanjay Sunku (Drink Prime) also participated in the round.
GroClub, launched in January 2022, is currently available in Bengaluru. In 16 months, Gro Club has quickly gained momentum in the market, Within the 25kms range it offers its operating range, it has onboarded ~4500 subscribers and currently clocking a Subscription Monthly Revenue Rate of INR ~ 23 L.
Gro Club offers products on subscription for growing kids which kids can upgrade as they grow. Gro Club primarily challenges the "take-make-dispose" approach and encourages the "reduce-reuse-regenerate" mindset for growing kids.
Gro Club was born out of the co-founders' own parental experiences—Pruthvi Gowda, Hrishikesh, Sapna & Roopesh Shah—who have kids between the ages of 2-14 years and have actively accumulated innumerable products their kids have outgrown.
“Gro Club is on a mission to disrupt the kids space through subscription plans tailor made for access economy, meaning parents never need to buy certain products for their kids again. The fact that parents can now subscribe to a product for the period it is useful to their kids itself is a gamechanger,” said Samartha Raghava, Chief Strategist, Ramaiah Evolute.
“Circular Economy is a transformative concept, especially in this age of rapid climate change, that promotes responsibility, reuse, and regeneration without compromising on consumer experience. Consider a scenario of having growing kids at home – as parents, we naturally want to provide them with various consumer goods like clothes, shoes, cycles, strollers, books, toys, etc. However, the reality is that kids outgrow these products quickly, leading to wastage and drain of resources. Gro Club is disrupting this broken “buy and discard economy” by creating a “subscribe and recycle economy” ensuring a superior product experience at an affordable price point accessible to all aspiring parents. Unlike traditional market purchases that may only last for a year, products from Gro Club can be effectively used for a minimum of 10 years and in some categories a lifetime. This significantly reduces resource utilization, improves affordability, enhances kids’ experience and engenders profitable growth” said Deepak Gowda, Partner Ascent Capital.
"As we tackle climate change, it's vital to teach our children responsible consumption - 'reduce-reuse-regenerate.' GroClub strives to be a sustainable ecosystem, allowing parents to subscribe and access quality products on fractional ownership. Our goal is to offer top-notch products and create community-driven, enriching experiences for parents and children. With the funds raised, we'll expand our range and reach new Indian cities," says Pruthvi Gowda, Co-Founder & CEO of GroClub.
Beyond Subscription, GroClub is an ecosystem which fosters holistic development of kids by teaching them responsible consumption. At Gro Club, kids not only enjoy a brand new product experience, they also get access to a wide variety of digital and outdoor experiences.
About GroClub:
Gro Club, launched on January 13th, 2022, is India's pioneering circular D2C kids subscription brand, offering parents the opportunity to subscribe to products for their growing children. Beyond subscription Gro Club is an ecosystem which fosters holistic development of kids by teaching them responsible consumption. At Gro Club kids not only enjoy a brand new product experience, they also get access to a wide variety of digital and outdoor experiences. In recent years, the circular economy has gained significant momentum as a sustainable resource management approach, emphasizing waste reduction and responsible consumption.
Within the Direct-to-Consumer (D2C) sector, brands hold a unique position to drive this transformative shift and embrace circular economy principles for responsible commerce. By prioritizing sustainable product design, implementing take-back initiatives, fostering collaborations, educating consumers, and ensuring transparency, D2C brands can make meaningful contributions to waste reduction and the establishment of a circular economy. Gro Club's mission is to revolutionize the D2C landscape through responsible practices, ultimately benefiting both businesses and the planet.
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GroClub, launched in January 2022, is currently available in Bengaluru. In 16 months, Gro Club has quickly gained momentum in the market, Within the 25kms range it offers its operating range, it has onboarded ~4500 subscribers and currently clocking a Subscription Monthly Revenue Rate of INR ~ 23 L.
Gro Club offers products on subscription for growing kids which kids can upgrade as they grow. Gro Club primarily challenges the "take-make-dispose" approach and encourages the "reduce-reuse-regenerate" mindset for growing kids.
Gro Club was born out of the co-founders' own parental experiences—Pruthvi Gowda, Hrishikesh, Sapna & Roopesh Shah—who have kids between the ages of 2-14 years and have actively accumulated innumerable products their kids have outgrown.
“Gro Club is on a mission to disrupt the kids space through subscription plans tailor made for access economy, meaning parents never need to buy certain products for their kids again. The fact that parents can now subscribe to a product for the period it is useful to their kids itself is a gamechanger,” said Samartha Raghava, Chief Strategist, Ramaiah Evolute.
“Circular Economy is a transformative concept, especially in this age of rapid climate change, that promotes responsibility, reuse, and regeneration without compromising on consumer experience. Consider a scenario of having growing kids at home – as parents, we naturally want to provide them with various consumer goods like clothes, shoes, cycles, strollers, books, toys, etc. However, the reality is that kids outgrow these products quickly, leading to wastage and drain of resources. Gro Club is disrupting this broken “buy and discard economy” by creating a “subscribe and recycle economy” ensuring a superior product experience at an affordable price point accessible to all aspiring parents. Unlike traditional market purchases that may only last for a year, products from Gro Club can be effectively used for a minimum of 10 years and in some categories a lifetime. This significantly reduces resource utilization, improves affordability, enhances kids’ experience and engenders profitable growth” said Deepak Gowda, Partner Ascent Capital.
"As we tackle climate change, it's vital to teach our children responsible consumption - 'reduce-reuse-regenerate.' GroClub strives to be a sustainable ecosystem, allowing parents to subscribe and access quality products on fractional ownership. Our goal is to offer top-notch products and create community-driven, enriching experiences for parents and children. With the funds raised, we'll expand our range and reach new Indian cities," says Pruthvi Gowda, Co-Founder & CEO of GroClub.
Beyond Subscription, GroClub is an ecosystem which fosters holistic development of kids by teaching them responsible consumption. At Gro Club, kids not only enjoy a brand new product experience, they also get access to a wide variety of digital and outdoor experiences.
About GroClub:
Gro Club, launched on January 13th, 2022, is India's pioneering circular D2C kids subscription brand, offering parents the opportunity to subscribe to products for their growing children. Beyond subscription Gro Club is an ecosystem which fosters holistic development of kids by teaching them responsible consumption. At Gro Club kids not only enjoy a brand new product experience, they also get access to a wide variety of digital and outdoor experiences. In recent years, the circular economy has gained significant momentum as a sustainable resource management approach, emphasizing waste reduction and responsible consumption.
Within the Direct-to-Consumer (D2C) sector, brands hold a unique position to drive this transformative shift and embrace circular economy principles for responsible commerce. By prioritizing sustainable product design, implementing take-back initiatives, fostering collaborations, educating consumers, and ensuring transparency, D2C brands can make meaningful contributions to waste reduction and the establishment of a circular economy. Gro Club's mission is to revolutionize the D2C landscape through responsible practices, ultimately benefiting both businesses and the planet.
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