Adobe Illustrator now includes cutting-edge Adobe Firefly powered Generative Recolor, which magically accelerates color variation development in graphics for ads, online content, packaging and more

Rapidly following Firefly-powered Adobe Photoshop and Adobe Express releases, Illustrator is the latest Creative Cloud application to benefit from Adobe’s advanced generative AI technologies

Adobe has just unveiled Generative Recolor (beta), the first integration of Adobe Firefly, an Adobe's family of creative generative AI models, in Adobe Illustrator at MAX London, enabling designers to quickly experiment with colors using simple text prompts.

Adobe Illustrator is Now powered by Generative AI

Adobe Illustrator is mostly used to create logos, posters, packaging for products, websites and apparel designs. Global brands like Coca Cola and Land Rover use Adobe Illustrator to creates vector graphics — images that can be resized to be as large or small without a loss in quality of the image.

Adobe announced this integration of AI in Illustrator in its official blog post, saying, ".... you’re able to use Generative Recolor (beta), powered by Adobe Firefly, our family of creative generative AI models. This brand-new feature transforms colors in a magical way from a simple text prompt, sparking your imagination and pushing your creative boundaries".

Adobe is planning many more generative AI features for Illustrator that will accelerate the realization of creative vision of its users.

Firefly would automate and iterate previously manual and tedious processes in Illustrator, the beta release of Generative Recolor magically transforms colors in vector artwork.

Generative Recolor (beta) will transform vector artwork colors into various, energizing palettes and themes using everyday language.


Starting with an existing artwork, users can just type in a prompt such as “Neon lights” or “Salmon sushi”, and the entire graphic will be instantly recolored. Then adjust as you see fit to get a unique look — a great way to quickly experiment with different colors for your design.

Generative Recolor (beta) helps capture colors faster, as it enables Illustrator users to quickly try out an infinite array of colors, explore color palettes, and create multiple color combinations to match the vision you want your artwork to express. Color can be continuously changed, so you can keep editing your graphics at any time to take them further until you get just the right look and feel.

The automatically generated color variations can be used to create multiple color combinations from a single artwork file that you can apply anywhere whether it’s for social media, print, or the web

Generative AI features like Generative Recolor (beta) function as your trusted creative co-pilot that helps you explore your ideas faster and more efficiently. While it’s not for commercial use in the beta, you can still create confidently.

Notably, to protect misuse of anyone else work or intellectual property, Firefly is trained on Adobe Stock’s hundreds of millions of professional-grade licensed, high-resolution images, which helps ensure Firefly won’t generate content based on other people’s work, brands, or intellectual property.

To recall, in late month of May, Adobe also rolled out a feature called “Generative Fill” in Photoshop that let users zoom out from an image and let generative AI fill in what lays beyond. Users have since used the feature to expand popular memes and edit a selfie to look like the subject of the image was in a hospital.

Other New Features in Adobe Illustrator —

Retype (beta)

Detect a font from a static or non-editable text (either text from a raster image or outlined vector text). Retype identifies and pulls up the closest font matches from Adobe Fonts — no more sifting through thousands of fonts trying to find the one that matches your design!

Image Trace improvements

Converting raster images to vector art is now even easier with new enhancements to Image Trace. Auto-detect or choose an Image Trace preset, select any single color to ignore, and customize color modes. Adobe has also given the panel a fresh look and feel and introduced auto-detection for the recommended preset based on the image.

PDF enhancements

The new Illustrator release also includes new functionality based on users' requests. PDF Preset Memory, for example — when users save PDFs, their latest presets will be remembered and become the new default. Also, new working hyperlinks can be added to text and images when saving PDFs.
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