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Speaking on the launch of beta features, Haptik Co-founder & CTO Swapan Rajdev said: “I’m stoked by the potential business opportunity Generative AI brings for enterprises. At Haptik, we have already been using GPT 2 and GPT 3 to augment the bot training data for higher accuracy. ChatGPT uses GPT-3.5 and is a whole different ball game altogether. I’m glad to announce our four upcoming beta launches that can humanize your bot, engaging in free-flowing conversations with your customers without hours of manual training and effort.”
The emergence of GPT-3.5 allows Haptik to improve the accuracy of chatbot’s responses. By leveraging an accurate chatbot that engages in meaningful and human-like conversations, enterprises will be able to offer a better customer experience (CX), improve customer engagement, reduce drop-offs, and ultimately, foster stronger customer relationships.
Haptik said that its new beta features will be made available to all its customers and will be deployed across the platform. It estimates that the features will help enterprises improve their CSAT metric by 10-15% thanks largely to the humanized, more accurate responses of the chatbot. Haptik also mentions that the go-to market and build time will be reduced by at least 30%.
Haptik has made its mark in the conversational commerce space by helping enterprises deliver end-to-end commerce experiences on messaging channels such as WhatsApp, Google Business Messages, Messenger, and others. Thus, Haptik helps enterprises generate direct revenue while optimizing costs and resources.
Generative AI technologies such as ChatGPT have the potential to help Haptik create an extensive array of content and add virtually countless variations of bot responses to enable it to handle a variety of customer queries and offer authentic, meaningful answers.
Haptik said it plans to work with its customers and partners to use Generative AI to drive innovation.
About Haptik
Haptik helps brands acquire, convert, and support users with AI-driven conversational experiences across 20 channels and 100+ languages. With the vision of creating the most compelling conversational commerce platform of the 21st century, Haptik’s Conversational Commerce platform enables brands to design delightful experiences that improve conversion rates across every stage of their customer’s journey. Haptik’s leading clients and partners include KFC, Whirlpool, Starhub, HP, Reliance Jio, CEAT, Disney Hotstar, OLA, and Zurich Insurance among others. The company has been featured as a Category Leader across many platforms including Gartner, G2, Opus Research & more.
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