The app update streamlines micro-investing for increased accessibility and user ease
The new dashboard design allows users to monitor investments in real time and see how their money will actually grow
Aim to boost user engagement through micro-Interactions
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Micro-investing and micro-savings platform, Deciml, announced today the launch of a revamped version of its app. The updated app features a new dashboard with a focus on enhanced user experience and interactivity. The new toggle option allows for easy switching between investments and transactions, and the app now features an interactive dial for real-time visualization of investment growth. Additionally, the app's layout has been redesigned for greater simplicity and clarity in understanding the investing process and tracking of money. All the new features were developed in conjunction with feedback from over 1.5 lakh users over a period of several months.
Founded in 2020, the Pune-based company is helmed by CFA Level 2 and experienced entrepreneur Satyajeet Kunjeer, who has been working to push more young Indians towards goal-oriented savings and simplify their entry into the investment ecosystem. And so far, the app has received 1.5 lakhs downloads with a total of ₹20,00,000+ being invested through round-ups, as well as daily investments.
Commenting on the second consecutive revamp of the app since its inception, Satyajeet Kunjeer, Founder of Deciml, said, "The Deciml team has worked relentlessly for many months, incorporating user feedback and developing new features that prioritize ease-of-use and interactivity. And even after the launch of the revamped app, we continue to have active conversations with our users to get their honest and unbiased feedback on these new features. We are proud to say that our app stands out among other fintech competitor apps in the market. The new dial feature on the dashboard is particularly significant, as it symbolizes the Deciml ethos of small, incremental additions leading to big outcomes. Our goal has always been to encourage more young Indians to start investing, and we believe that these new features will help foster the habit of investing and allow more people to experience the benefits of compounding.”
Deciml is a regulated platform that is accredited by SEBI and AMFI and adheres to their guidelines. They do not collect any data beyond what is mandated by the RBI and/or SEBI and ensure that all data is securely encrypted with 256-bit bank-grade encryption, which is among the highest standards of online security used by banks and other financial institutions.
Starting as a self-funded start-up, Deciml is now supported by a group of strategic investors that includes venture capitalists, entrepreneurs, and innovators such as Unnati Labs, Agility Ventures, and MyAsia VC, and noted names such as Gaurav Munjal, Co-Founder & CEO of Unacademy; Entrepreneur and Investor Dr. Ritesh Malik; CTO of Dunzo, Mukund Jha; Raunak Munot, Co-founder of Bombay Shaving Company, and Bhuvan Bam. The app can be downloaded from the Google Play Store and will soon be available for iOS users as well, making it the only dedicated micro-investing platform on the iOS platform.
About Deciml
Deciml is a micro-investing and micro-savings app that enables young Indians to auto-invest their spare change from online transactions into Mutual Funds. A Pune-based fintech firm, the company was founded in 2020 by CFA Level 2 and experienced entrepreneur Satyajeet Kunjeer with an aim to make investing effortless, set more young Indians onto the path of goal-oriented savings, and make their initiation into the investment ecosystem as simple as possible. Available on Google Playstore and soon to launch on iOS as well, the app enables young Indians to start their investing journey with as little as ₹1 and an inch closer to financial freedom, without having to compromise on their lifestyle.Website: https://deciml.in/
Playstore download link: https://play.google.com/store/apps/details?id=com.traustast.deciml
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