- Murali joined Wow! Momo as the Chief Branding officer in 2018 and later elevated to CMO.
- From playing a pivotal role in creating the omni-channel to nurturing the delivery business exponentially, Murali has been the 4th pillar to the existing 3-member founding team.
- Muralikrishnan to part of the board of directors with this development.
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| Muralikrishnan as Co-Founder |
Murali has been associated with Wow! Momo since inception; however officially joined the founders in the year 2018. Murali began by leading the store-level growth hacking to brand development and was later named as the group’s CMO.
Murali has been a key pillar in building the Delivery and Omni-Channel verticals of the brand; he also set up the entire martech stack, a strong communication platform, intra-tech initiatives and an in-house 360-degree marcom suite. Murali has also been the crucial catalyst in launching the FMCG vertical & other QSR Brands Wow! China and Wow! Chicken.
“I have known Murali for half of my life now; he has a rich advertising background and his storytelling experience is unmatched today & handling his experience in brands, both from start-ups to national and international brands has added a strong versatility in his approach. He brings a strong consumer perspective to the table, which is the need of the hour for us as we are growing over a 100% CAGR. As he puts it; He is not only our CMO he is our Chief Relevance officer. As a progressive company, we feel we need to share the wealth to make wealth; that’s what our philosophy has always been,” said Sagar Daryani, CEO & Co-Founder of Wow! Momo.
Launched in August 2008, the multi-billion-rupee QSR chain currently has over 500 outlets in 25 Indian cities; aims to enter over 100 cities soon. The brand also intends to fortify its FMCG vertical; its has recently hired a CEO for the FMCG vertical and is looking to strengthen its team from ecom to modern retail. Currently serving variants of RTE momos; intends to enter cuppa noodles, sauces and other RTE Indian & oriental snack segments by Q2 FY23.
Last month, Wow! Momo had raised INR 125 Crores at a staggering valuation of INR 2125 Crores. Wow! Momo has successfully created a category and converted a small road-side snack into a formidable national brand across the country; similarly with Wow! China its redefining Desi Chinese taking it to the Pan-India audience and the recently launched Wow! Chicken aims at Indianizing fried & grilled chicken in the country.
Murali has been a key pillar in building the Delivery and Omni-Channel verticals of the brand; he also set up the entire martech stack, a strong communication platform, intra-tech initiatives and an in-house 360-degree marcom suite. Murali has also been the crucial catalyst in launching the FMCG vertical & other QSR Brands Wow! China and Wow! Chicken.
“I have known Murali for half of my life now; he has a rich advertising background and his storytelling experience is unmatched today & handling his experience in brands, both from start-ups to national and international brands has added a strong versatility in his approach. He brings a strong consumer perspective to the table, which is the need of the hour for us as we are growing over a 100% CAGR. As he puts it; He is not only our CMO he is our Chief Relevance officer. As a progressive company, we feel we need to share the wealth to make wealth; that’s what our philosophy has always been,” said Sagar Daryani, CEO & Co-Founder of Wow! Momo.
Launched in August 2008, the multi-billion-rupee QSR chain currently has over 500 outlets in 25 Indian cities; aims to enter over 100 cities soon. The brand also intends to fortify its FMCG vertical; its has recently hired a CEO for the FMCG vertical and is looking to strengthen its team from ecom to modern retail. Currently serving variants of RTE momos; intends to enter cuppa noodles, sauces and other RTE Indian & oriental snack segments by Q2 FY23.
Last month, Wow! Momo had raised INR 125 Crores at a staggering valuation of INR 2125 Crores. Wow! Momo has successfully created a category and converted a small road-side snack into a formidable national brand across the country; similarly with Wow! China its redefining Desi Chinese taking it to the Pan-India audience and the recently launched Wow! Chicken aims at Indianizing fried & grilled chicken in the country.
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