- Boost sourcing capabilities of Apples & Oranges
- Direct sourcing of Apples from farmers in Himachal Pradesh & Kashmir and Oranges from farmers in Maharashtra
- Leverage post-harvest tech
AllFresh has been pioneering the development of modern supply chains in the apple and citrus spaces, introducing state-of-the-art practices and technology to erode food loss and extend shelf life of these products. With the increase in prosperity, the consumption of premium fruit is expected to grow rapidly in India. As the nation ramps up its acreage under cultivation to meet this growing demand, WayCool will leverage Allfresh’s capabilities, as well as network of apple and citrus growers, and farmers in Himachal Pradesh, Punjab, Maharashtra and Madhya Pradesh, among other locations, connecting their output to WayCool’s extensive network of over 1,25,000 retail clients. The investment will help AllFresh further invest in its capabilities in post-harvest tech to enhance quality and extend shelf life. AllFresh will also benefit from increased access to WayCool’s deep and dense distribution network in India, and the UAE.
Mr. Chinna Pardhasaradhi, Group CFO, WayCool Foods said, “We welcome AllFresh into the WayCool Family. The investment in AllFresh will further strengthen our sourcing of premium apples and citrus from across India. WayCool already brings these products from global sources. Our investment in AllFresh therefore completes our supply chain capability and enables us to deliver fresh fruit year-round.”
Mr. Naresh Jawa, Founder and Promoter, AllFresh said, “I am delighted to be on board with WayCool. AllFresh & WayCool pursue the common objective of formalising the scattered fruit and vegetable industry in India. Our aim is to reduce pre & post-harvest wastage, and realize better value for farmers, using state-of-the-art knowledge and technology. We look forward to extending our acquired expertise in efficient procurement and marketing of Indian Apples & Oranges to a wider basket of premium fruits along with WayCool”
WayCool has been making several effective investments in companies that bring complementary capabilities to its platform, especially those with deep capabilities that are at the cusp of rapid growth. Most recently, it had invested in SV Agri, one of India’s largest independent potato supply chain and solutions companies, which has grown by over 2.5x since its most recent fundraise from WayCool.
About WayCool: WayCool Foods is India’s leading food and agri-tech platform. Focusing on food development and distribution, the company leverages innovative technology to scale and operate a complex supply chain from soil to sale. Through its farmer engagement program - Outgrow, the company works closely with 200k farmers. WayCool operates a full stack, broadline product range across multiple channels and categories such as fresh produce, staples, and dairy, serving over 1,25,000 clients in the general trade, modern trade, and food services space. WayCool’s consumer brands basket consists of Madhuram, Kitchenji, L’exotique, Dezi Fresh and Freshey’s.
About AllFresh: AllFresh is in the business of procuring and supplying fruits to its customers after appropriate post harvest management processes designed to deliver fruit conforming to customer requirements. The major fruits AllFresh deals in are Apples, Citrus fruits (mainly Nagpur Oranges, Kinnow and Sweet lime) and Stone fruits (plums, pears). The fruits are sourced from 1000+ farmers across Himachal Pradesh and Maharashtra. 150+ customers are served by AllFresh throughout India across general trade and modern trade.
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