Founded by former Flipkart SVP, Ranjith Boyanapalli - Flash’s seed round witnessed participation from Global Founders Capital, White Venture Capital, Zinal Growth, Binny Bansal, Kunal Shah, and Arpan Sheth among others.
- Introducing a first-of-its-kind digital shopping identity to enhance the experience of power shoppers globally
- To mitigate hassles around post-order experience, lack of rewards, and cluttered communication for online shoppers.
Founded by former Flipkart Senior Vice President, Ranjith Boyanapalli, Flash aims to elevate the shopping experience of online power shoppers across the world. Launching in India initially, Flash aims to cater to the top 25 million power shoppers, who contribute to nearly 70% of the online shopping revenue and are estimated to further grow to 65mn by 2030. Flash looks to address the potential challenges for these power shoppers around post-order experience, lack of rewards, and cluttered communication - which are expected to magnify with a further increase in their span of online shopping across brands & frequency. Flash will be introducing a first-of-its-kind shopping identity - enabling an end-to-end ecosystem that empowers consumers to be in control of their shopping, and communication and unlock personalized experiences.
Commenting on the investment, Roel Janssen, Partner, Global Founders Capital said, "We are excited to back a founder like Ranjith who has extensive experience building great consumer products. Power shoppers are an important consumer segment and their challenges are bound to magnify with increasing eCommerce penetration in India and globally. We are impressed with the Flash team and product, and are confident that they will make a significant impact over the coming years."
Commenting on the funding, Ranjith Boyanapalli, Founder & CEO, Flash said, “With Flash, we aim to craft a digital shopping identity for Power Shoppers which will enable delightful shopping experiences. The unique digital shopping identity will allow online shoppers to access personalized experiences, rewards, and clutter-free communications. Our AI/ML-led platform will be backed by best-in-class encryption to protect privacy and give control back to the consumer. We are aiming to onboard two million users in our first year. With an elite guild of VC Funds and Angel investors on board, who have put their trust in us and supported us with their experience, we hope that Flash can undoubtedly change the way we shop”
Flash will be looking to direct the corpus toward product development, hiring, and global expansion.
About Flash:
Flash aims to solve the experience of Power Shoppers.Flash has been founded by Flipkart’s former Senior Vice President - Ranjith Boyanapalli, and is built on the cornerstone of enhanced shopping experience.
Flash brings the world's first shopping identity- building an end to end ecosystem that consumers can own and experience the joy of shopping with. Conceptualised with power shoppers in mind, Flash intends to assist consumers through highly rewarding shopping and convenient post order experience, tackling the issues of cluttered promotional email content.
Post Covid-19, India stands as the third-largest online shopper base in the world with 180-190 million shoppers in 2021.With the Indian eCommerce market estimated to increase three folds to 600-650 million by 2030, Flash aims to tap on the underlying potential to elevate the quality of life of online shoppers across the world.
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