IIT Guwahati Alumni's D2C Healthy Food Brand Anveshan Gets $2 Mn in Funding Led by DSG Consumer Partners

Anveshan, a D2C healthy foods brand, has raised pre-series A funding of 2M USD led by DSG Consumer Partners, Force Ventures and We Founder Circle. This funding round also had participation from angels, including Amit Jain and Amit Hooja from Netgraph, Vardhman Group, Rahul Sharma from Zetwerk and many more.

The company will use the fresh capital to hire talent, standardise operational processes and R&D of existing and new product categories. It also plans to expand its reach in the premium retail stores of Mumbai, Delhi NCR, and Bengaluru.

Anveshan Founders: Aayushi Khandelwal, Kuldeep Parewa and Aayushi Khandelwal

Founded in 2020 by three IIT Guwahati graduates, Aayushi Khandelwal, Akhil Kansal and Kuldeep Parewa, Anveshan provides minimally processed food products prepared traditionally in rural areas. The brand aims to deploy tech solutions to become 100% transparent, traceable and quality controlled at every step of the supply chain. The consumers can know the complete farm-to-fork journey and quality reports about any Anveshan product they have purchased.

Their current product portfolio includes A2 cow ghee, wood-pressed edible oils, raw honey, healthy sweets, and beverages. "We are passionate about Indian age-old superfoods and traditional wisdom passed down by our grandmas. Bringing back those recipes in a way that interests the modern generation is our ultimate goal", the startup's co-founders said.

"Anveshan’s remarkable growth in the last two years has shown strong consumer demand for Indian-origin authentic food products. In general, heavy food processing in factories and the addition of preservatives have led to the deterioration of food quality in the market. Hence, we are setting-up micro food-processing units near the farms to bring the best of the food materials directly from farmers to consumers. This setup helps in efficiently shortening the supply chain, adding value to farmers' raw produce and generating employment opportunities in the rural areas", they added.

Commenting on the investment, Hariharan Premkumar, Investment Director and Head of India, DSG Consumer Partners, said, "We are excited to deepen our partnership with the Anveshan team on their journey to build the leading ‘minimally processed’ food brand in India. The team is committed to empowering and facilitating fair-trade with the farmers by setting up micro-processing units near the farms. The brand has grown rapidly in a capital efficient manner and is well poised to be a leading food brand trusted by customers for quality, traceability and transparency.”

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