Fast embracing holistic, personalised curated programs and plans to better handle their individual health issues
India’s millennial women, especially working professionals between the age group of 23-38 years have increasingly come to rely on digital channels for their health and fitness needs and are looking for lasting solutions that work, according to the consumer and market report compiled by savage (www.savage.club). savage is India’s leading women’s healthtech company building the future of wellness for millennial women. The consumer mapping has revealed some very interesting insights which are intrinsically linked to the rise of India’s Femtech sector.
Understanding the consumer base…the urban millennial women
Millennial Indian women rely on digital channels for their health and fitness needs_ look for lasting solutions that work reveals market report by savage |
Do Indian millennial women know enough? A Peek into their menstrual health..
Of all the hormonal changes which millennial women experience, menstruation continues to be their foremost area of concern.When women were asked to list down ways in which they track their monthly menstruation cycle, half of them (50%) acknowledged that they do use a menstrual tracking app- a testimony of them already taking ownership of their hormonal health to some extent.
Elaborating on the state of their menstrual cycle, every respondent had experienced at least 1-2 periods of hormonal imbalance in her lifetime while 23% of them had experienced irregular and fluctuating menstruations.
Majority of them are aware of the changes which they experience around their menstruation time. 56% claimed that their diet and exercise routine changes around their periods. Mood swings (75%) stood out as the topmost PMS symptom, followed by food cravings (54%) and low energy (48%).
Are India’s digital savvy millennial women seeking external support to address their hormonal health issues?
45% of the women cited having never visited a gynaecologist to seek guidance in matters related to their personal health while a meagre 12% said that they would only do so when something is seriously off.Ways in which women are addressing their common menstruation concerns…
An alarming 87% respondents do not take any prescribed medicines to combat their specific menstruation issues while 13% mentioned the intake of period regulating pills and off-the-counter medications.Where does a fitness routine fit in the schedule of India’s digital savvy millennial women and what are the key barriers coming in their way?
Majority of the millennial women (35%) workout 3-4 times a week, 23% workout 5-7 times weekly with 20% rarely doing so. Lack of motivation (34%) and lack of time (30%) are the top two barriers coming in the way of maintaining a healthy and holistic lifestyle.Millennial Indian women are seeking expert recommendations in addition to doctors and medical fraternity. 54% of them look upon social media for solutions. Interestingly, 52% of them are guided by micro influencers.
Ekta further adds, “Femtech players are empowering women, especially millennial Indian women to take charge of their own health. We are already witnessing a strong tide of change with not just Femtech ventures but also healthcare companies speedily acknowledging the need to better serve women for their specific health needs along with bringing in gender specificity for diagnostics, drugs, devices and solutions for women. Urban millennial Indian women are fast embracing holistic, personalised curated programs and plans- which are allowing them to better handle their individual health issues.”