Gokwik, That Boosts Conversion Rate of D2C e-Commerce Brands, Raises $35 Mn in Series-B Led By Think Investments

(L-R) Ankush Talwar, Chirag Taneja and Vivek Bajpai

• Plans to use the funds to work on tech solutions for large marketplaces, omni-channel players, and continue deeper penetration in D2C
• Committed to remote-first approach to team building, it plans to hire 200+ people across India by end of 2022
• Aims to significantly scale its India operations, with additional key hires focusing on engineering, data sciences (AI and ML capabilities)

eCommerce enablement company GoKwik, which helps brands democratize the shopping experience, has raised $35 million in a Series B round led by Think Investments. The round also saw participation from existing investors Sequoia Capital India, Matrix Partners India & RTP Global.

GoKwik is building an enablement stack to nurture the e-commerce sector that is flourishing with new-age D2C brands, social commerce platforms and marketplaces. To combat the complex challenges that are impacting the conversion rates at the pre & post order stage, GoKwik is creating innovative solutions by combining technology, data and UI/UX expertise to drive the overall profitability of the businesses.

 

Being pandemic born and just 15 months old, GoKwik has helped more than 250+ brands by not only solving their many business challenges such as conversion rates, reducing RTO or improving GMV but also by providing a seamless checkout process to their consumers, thus improving their customer experience & retention potential. Marketplaces like Snapdeal, Limeroad & Lenskart & D2C brands like boAt, Mamaearth, Crocs, The Man Company, Neeman’s, The Souled Store, Oziva, Mochi, Plum Goodness, BeBodywise, Man Matters, Bombay Shaving Company, Faces Canada, DaMENSCH etc are already using GoKwik’s technology to reduce cart abandonment losses, pump up incremental sales, and enhance profitability.

GoKwik will utilize the newly obtained funds to broaden its e-commerce enablement stack and grow its network of brands, further optimize their conversion results, and also provide customized solutions. It is further committed to building an eCommerce sanctuary and plans to enable more payment options, increase the prepaid success rate and also ensure financing alternatives to help partner brands provide affordability to an aspiring “Bharat”.

In addition, GoKwik is also working closely with other eCommerce enablers and is striving to create a thriving eCommerce ecosystem for brands & consumers. To support its mission, GoKwik will also utilize the funds to hire new talent extensively across the tech, product, and data science domains.

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