Aqualogica Brings India's 1st Hydration Brand-based on the Nobel Prize-winning Discovery

AQUALOGICA BRINGS THE HYDRATION MOVEMENT TO INDIA

India's first hydration brand based on the Nobel Prize-winning Aquaporins stimulating ingredients

Aqualogica, from the House of Honasa Consumer Pvt. Ltd., the fastest growing personal care company, is a brand designed to redefine the hydration movement for modern millennial skincare by striking the right balance between the lap of nature and the depths of scientific research.

Aqualogica is a hydration-based skincare brand with light gel-based textures specifically formulated for Indian skin & climate. The brand aims to solve one of the most neglected aspects of skincare - hydration. It is the first brand in India to build on the Nobel Prize-winning Aquaporins-based approach to hydration. The unique formulation stimulates the aquaporin channels of the skin that help push moisture from the inner layer of skin to the outer layer and is clinically proven to increase skin hydration levels by 80% within 30 minutes. The brand also addresses major skincare concerns such as dull skin, pigmentation, and dark spots, all while keeping hydration at the forefront.

Aqualogica - Glow Range

 
The products are crafted with Unique Water Lock Technology™ that locks-in moisture and gives deep and intense hydration, making skin look dewy and plump. They are formulated especially for the Indian weather and perfected for Indian skin by a team of experienced Dermatologists, Scientists, and Skin and Beauty Experts.

Aqualogica’s formulations blend the purity of fruits with the science of actives to get the ultimate boost of hydration with handpicked ingredients that bring you closer to your skin goals. With extensively researched clinical actives and benefits of natural fruits, the products truly carry the power of two. Hyaluronic Acid is one of the constants, and like its many benefits, hydration is at the forefront. It holds 1000x of its weight in water, ensuring you get all the hydration you need every time your skin meets the products. Blended with well-researched fruit-powered ingredients, the products ensure they are gentle yet hardworking on every skin.

 
Commenting on the brand launch, Ghazal Alagh, Co-founder and Chief Innovation Officer, Honasa Consumer Pvt. Ltd., said, “Being a D2C company, we are extremely connected with our consumers, and they help us stay updated on trends and understand consumer sentiments and create brands that serve our consumers best. Because the Indian subcontinent is a tropical region with hot summers and significant high humidity, Indian skin requires and wants a lot of hydration. We imagined Aqualogica as the answer to India's skin hydration demands to solve the problem. We have leveraged our team's expertise and worked with trusted dermatologists in scientifically formulating skincare products with clean, efficacious ingredients to design a line of advanced hydrating products that inspire confidence.”

Aqualogica has unveiled its purpose of providing clean water to everyone. The brand harvests the 'Water for All' initiative by collaborating with organizations that work on the ground to offer access to individuals in remote parts of India where clean and safe drinking water is a distant dream. As part of this, the brand intervenes at several levels, depending on the needs of the location, such as water budgeting, ground water mapping, water harvesting, and water conservation through the construction of new drinking water storage tanks, among other things. Every time a consumer places an order on Aqualogica’s website, the brand initiates the process of providing clean drinking water to a person in need and the consumer receives the information of their contribution via mail within a few days of receiving the products. The initiative is powered by the Watershed Organisation Trust (WOTR), which is a globally recognized organization dedicated to help the poor get access to clean drinking water.

The brand has launched two of its skincare ranges - Hydrate+ with Coconut Water & Hyaluronic Acid and Glow+ with Papaya and Vitamin C as key ingredients. Aqualogica skincare product portfolio consists of high-quality, yet affordable skincare products like face wash, moisturizer, serums, face scrub, sleeping masks, sheet masks, dew drops, sorbet cream and sunscreen for the face, specifically formulated to provide skin that is smooth, nourished and hydrated. With a commitment to honesty and transparency, Aqualogica is PETA-approved Vegan & Cruelty-Free and does not contain Parabens, Phthalates, Sulfates & Mineral Oil.

ABOUT AQUALOGICA

Aqualogica is a hydration-based skincare brand with light gel-based textures specifically formulated for Indian skin & climate. The brand aims to solve one of the most neglected aspects of skincare - hydration. Aqualogica is the first brand in India to build on the Nobel Prize-winning Aquaporins-based approach to hydration. Their skincare products are formulated especially for the Indian weather and perfected for your skin by our team of experienced Dermatologists, Scientists, and Skin and Beauty Experts.

Aqualogica’s formulations blend the purity of fruits with the science of actives to get the ultimate boost of hydration with handpicked ingredients that bring you closer to your skin goals. The brand has launched two of its skincare ranges - Hydrate+ with Coconut Water & Hyaluronic Acid and Glow+ with Papaya and Vitamin C as key ingredients.

Honasa Consumer Pvt Limited (HCPL), is a house of brands with a digital-first approach towards consumer brands creating the FMCG conglomerate of the future. A company built on the values of Honesty, Natural ingredients and Safe care, HCPL caters to the needs of millennial consumers through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment. Currently catering to over 500 cities in India. 

HCPL is building an ecosystem that helps benefit the consumers and community at large. HCPL has built an inhouse portfolio of digital-first consumer brands like Mamaearth, The Derma Co., Aqualogica, Ayuga and has recently acquired stakes in Bblunt, Dr Sheth and content platform Momspresso. Backed by Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, HCPL is set to become a billion-dollar FMCG conglomerate in the next 5 years — spread across the globe but connected through a digital center of excellence.

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