6 Factors to Keep in Mind Before Designing a Company Logo

Before creating a logo, the very first question that comes into anyone’s mind is WHY do you even need the logo?

So, the answer is the logo is the first impression or the talk of the face that starts the conversation with your audience. You might hear the saying that “First is the last impression” However, it doesn’t fit all the scenarios, when you start dealing with the big giants or the unicorn companies then, in that case, the logo becomes the strong means of the communication.

And, when I say communications, it means your logo is the representative of your company and showcases what values you deliver to the audience. On the flip side, there are great companies that offer logo design services with proper visualization of the company.

However, if you are looking to create a logo for your own company then, I’m going to share 6 factors that you should keep in mind. Before, we discussed let’s talk about some of the renowned companies' logos along with their messaging.

Companies with Catchy Messaging within Logos

I have these interesting companies that have some learning messaging that is hidden within their logos. So, I thought why not share with you guys as well for inspiration.

Baskin Robbins

Well, who doesn’t know about the renowned company Basking Robin - Which was founded in 1953. If you focus on the logo the character “B” is designed in such a way that depicts a number of 13. And, you know this fact, at the start they started selling 31 flavors and why 31 flavors because we mainly have 31 days of the month, alternatively. So, reverse the number to “13” to make it a “B”.

So we as a consumer can have 31 different flavors on each day of the month.

Amazon

Let’s talk about another renowned ecommerce store which is Amazon. Have you ever wondered what that little arrow at the bottom of the logo means? The arrow represents the A - Z which means everything is available on Amazon that ranges among or everything that comes in between these characters.

Apple

You know, everybody wants to flex with Apple products, and why not! They design and manufacture that appeal and get the attention of the audience. The Apple has the bitten “Apple’ and the reason quoted by the designer is that he left the Apple logo half cut to demonstrate scale.

Rob Janoff revealed this statement in 1977 in one of his interviews.

Beats

The beats logo actually represents the person within the headphone. Let’s find out how?

The letter “b” is enclosed in a circle. The circle actually represents a human’s head. And, the letter “b” that is formed actually represents the headphone. 

Dell

The founder of Dell, Michael Dell has the vision to change the world of his business and that’s why you will see the character “E” with the tilt that means “turn the world on its ear.”

Now you got enough inspiration on how your logo should represent the messaging to your audience. So, it’s time to few of the factors that you should keep in mind before finalizing any log for your company.

6 Factors to Ensure For Your Logo

I believe by following these quick factors will help you to come up with the brilliant ideas for your own company’s logo,

1. Simplicity

If you want that your logo stands out among your competitors or the sample you pitch to your client then always ensure to have simplicity in mind. Now, you must have the question in mind about what it takes to be a simple logo design.

The first thing is wisely choosing the typeface, color options and graphics are the top most crucial step. If I just take an example of Nike. The logo is crystal clear and gives the aesthetics vibes and nothing more than a monochrome swoosh.

2. Originality

Let’s talk about originality then, it’s a complete art and the designer has the test here, how they mold the logo samples while also maintaining the company’s objectives. Designers seek inspiration and there’s no harm in it but the originality comes with the experience. The skilled designer has always these traits that he/she understands the company goal and clients' requirements and tries their level best with the originality.

I believe that originality would leave the mark on your mind and it doesn’t easy to forget it. Here’s one of the quick example, do let me know what you think?

1. Versatility

You know the logo plays a vital role because it places on different digital media spaces like websites and social media platforms. Not only that, the logo is also used for outbound marketing as well like, printing on t-shirts, cups or customized key-chains, and much more.

Being, a designer you need to ensure the logo you’re creating should be versatile and adaptable on all the platforms you choose. In short, you also need to think about which spaces your logo is going to place so it could look representable and deliver the exact messaging.

 

2. Scalability

When we scalability, it means that has ZERO pixelation issues, so if the logo goes printing for any sort of brochure, business, or billboard. It shouldn’t rectify any issues in terms of size.

In order to achieve the scalability in your logo, the designer has to create the logo in vector format. The reason is vector files are created while keeping the rescaling factor in mind, so your logo looks just as sharp when it’s flaunted to a large size.

3. Balance & Proportion

A balance and well-proportion design logo mean that you have utilized the right amount of text, colors, and animation or graphics. Balanced aspects always grab the attention of the user and give your stand-out look among the competitors.

4. Timelessness

Companies have the policy that they will revamp the colors of the logo and that’s acceptable and that is actually on the occasional basis. For example, companies BFCM, Christmas or Halloween, so, what they do, they add the elements as per the festive happening.

But one thing is really while discussing the timelessness factor that your logo should look as modern, crisp, and aesthetic after 10 years as it is looking today.

Final Words!

That’s it! If you’re a designer and come to this long. Then, I want to give you a big shoutout for reading my blog post till the end. If you think, I should cover other aspects of the design feel free to share your thoughts in the comment section. Until then, happy designing!

About The Author

Mack Chris is a specialist in Graphic and LOGO designing with more than 5 years of experience in promoting and marketing brands in the digital world. He loves to read and share his digital marketing experience with the rest of the community. In his spare time, he enjoys drawing, sketching, plays football, and goes swimming.

Floraxis Media Group Announces Winners of the National Education Service Leadership Award, 2022

Business Wire India

Floraxis Media Group organized the National Education Services Leadership Award, 2022 on May 31, 2022. National Education Services Leadership Award, 2022 presented to 15 winners at National levels.

This award is held every year, to celebrate and encourage them all to recognize the efforts of all education sectors, service providers, individuals, and organizations for their achievement and continued commitment. Floraxis Media Group announced the National Education Services Leadership Award, 2022 - a symbol of growth, knowledge and experience in all Education Services sector. The Business and Service industry works on the factor of trust and experience. The award-winning organizations and individual services providers avail the benefits of building trust and authenticity. Floraxis Media Group has a research team that carefully selects the winners through a selection process. Floraxis Media team conduct deep research and survey process of the nominees. Winners are announced on the parameters of quality, experience, qualifications, customer feedback, etc.

To celebrate for these individuals and organizations who are the best skilled, the best compassionate and have the best experience in all Education Services sector. This award gives an opportunity to each individual and organization to participate at the national level, which helps them to make better business.

National Education Services Leadership Award, 2022 motive at organizations and individuals for their contributions to the education service industry by innovating for increased value, quality and improved performance.
 
A list of winners of the National Education Services Leadership Award, 2022:
 

• LNCT Group of Colleges - Best Professional Education Group in Central India
• DKTE Society's Textile and Engineering Institute - Outstanding Institute in Digital Innovation, Technology and Best Practices 2022
• JAIN (Deemed-to-be University) - India's Most Innovative Engineering and Technology University
• Miles Education - Best Ed Tech Company for Finance & Accounting Programs in India
• Dr. Sonali Basu - Best Women Principal and Education Leader of the Year
• Mr. Awanindra Singh Gangwar - Best School Principal Award - Central India
• Prof. (Dr.) Nripendra Nath Bala - Best Education Leader of the India
• Kids Wonderland Preschool - Best Pre-School in Karnataka
• Yeshas Academy - Best Chartered Accountant (CA) & Company Secretary (CS) Coaching Institute in Karnataka
• Little Millennium - Ashoknagar (Dr.Florence Helen Nalini) - Best Pre-School in Chennai
   

The Directors of The Floraxis Media Group, Mr. Vishal Kumar and Mr. Nadeem Saifi, congratulated all the winners. National Education Services Leadership Award, 2022 is a small token of appreciation from Floraxis Media to all these inspiring individuals and organizations.

These recognitions will further strengthen their ability to steer their objective through turbulent times, apply the best of the professional modules to manage and keep their missions afloat.

To improve and enhance the brand and to participate in the award, please click on the Floraxis Media Group website (http://www.floraxismedia.in). Find out about the Awards, Company and fill out the nomination form to participate

US-based Pactera Edge and IIIT Hyderabad Announce AI Innovation Challenge for Retail and Manufacturing Startups

• Pactera EDGE, a USA-based AI digital technology services company, today announced the launch of an AI Innovation Challenge in India, in partnership with IIIT Hyderabad
• Targeting innovative ideas and start-ups in thematic focus areas under Computer Vision for Human Activity Detection, and Visual Inspection in manufacturing
• With a 12 lakh grant for each selected startup, the program will focus on enabling domain connection and market access for startups having AI solutions in the retail and manufacturing sectors

Pactera EDGE, an AI and Digital technology company headquartered in Redmond, USA today announced an AI Innovation Challenge in association with IIIT Hyderabad for early-stage startups with technologies that can address problems in the Retail and Manufacturing sectors. Specifically leveraging computer vision for Human Activity Detection, Visual Inspection in manufacturing. Pactera EDGE has partnered with International Institute of Information Technology Hyderabad( IIITH) for this initiative.

Pactera EDGE and IIITH are looking for startups with technologies addressing specific problem statements. The ideas include strategy, technologies, expected outcome and impact. Early-stage startups leveraging Computer Vision which have adjacent tech that can be pivoted to address retail or manufacturing problems. The program helps startups with Research connect, general strategy mentoring, specific domain use cases and problem identification, assistance through the solution pivot for this domain, and then connect with a few prospects globally.

Selected startups will go through a structured immersion program for four months to help them pivot the product for specific domain use cases, enrich tech through inputs from research, and align with the market areas chosen by Pactera EDGE. They will also receive a INR 12 lakh equity-free grant.

‘’Pactera EDGE believes in reinventing customer experience using revolutionary AI technologies and give our customers the winning EDGE in the digital era,’’ says Dinesh Chandrasekar, CIO, Pactera EDGE.

Pactera EDGE will also support these ideas with mentorship across spheres including technology, business strategy, design, and product development. IIITH will leverage its deep tech research capabilities and vast experience incubating startups to provide research and business mentorship to selected startups.

CIE at IIITH, over the past 13 years has incubated over 400 startups. And since founding T-Hub, has focussed on deep tech startups, specifically through accelerator programs like Avishkar and Ojas. In recent years the corporate accelerator programs have helped connect these early-stage startups with markets.

“CIE-IIITH is very happy to be partnering with Pactera EDGE for through market access program. As an early-stage incubator, helping startups with market access is the most significant challenge. And such corporate programs help are a key enabler towards this goal” said Prof Ramesh Loganathan, Head of Outreach, Professor of Co-innovation at IIIT Hyderabad.

More detailst at https://cie.iiit.ac.in/pactera-edge-ai-innovation-challenge/

Pactera EDGE brings together data, intelligence, and experiences to deliver human-centric solutions to complex business challenges. Pactera EDGE is a consulting and technology services partner headquartered in Redmond, USA, offering inventive solutions in AI and Digital Transformation space, which includes Cloud, RPA, Data Monetization, and AI enablement services. With over 2800 employees worldwide and a 500000+ crowd-sourced global workforce, Pactera EDGE creates business value for Fortune 2000 companies by accelerating business innovation, enabling new growth, improving operational efficiency, and transforming the user experience.

International Institute of Information Technology, Hyderabad, is a research university with deep tech capabilities and established centres of excellence focusing on natural language processing (speech and text), image processing, computer vision, machine learning, and applications of artificial intelligence to population-scale problems. IIIT’s CIE is one of India’s oldest incubators, has enabled 40+ startups and has raised $25Mn+ external funds for partner startups. For more information, visit https://www.iiit.ac.in.

Consortium Led by Todd Boehly and Clearlake Capital Completes Acquisition of Chelsea Football Club

Business Wire India

The consortium led by Todd Boehly, chairman and CEO of Eldridge, and Clearlake Capital Group, L.P. (together with its affiliates, “Clearlake”), today announced completion of the ownership transfer of Chelsea Football Club (“Chelsea FC” or “the Club”). The consortium also includes Hansjörg Wyss, founder of the Wyss Foundation, and Mark Walter, co-founder and CEO of Guggenheim Capital. Walter and Boehly are owners of the Los Angeles Dodgers, the Los Angeles Lakers, and the Los Angeles Sparks. The transaction has received all necessary approvals from The Government of the United Kingdom, The Premier League, and other authorities.

 

Under the terms of the agreement, Boehly and Clearlake will share joint control and equal governance of the Club. Boehly will serve as Chairman of the holding company.

 

Boehly and Clearlake are committed to investing in key areas that will extend and enhance Chelsea’s competitiveness, including the redevelopment of Stamford Bridge, further investment in the Academy, the Women’s Team, and Kingsmeadow stadium. The owners will also continue the important work of the Chelsea Foundation.

 

“We are honoured to become the new custodians of Chelsea Football Club,” said Boehly. “We’re all in – 100% -- every minute of every match. Our vision as owners is clear: we want to make the fans proud. Along with our commitment to developing the youth squad and acquiring the best talent, our plan of action is to invest in the Club for the long-term and build on Chelsea’s remarkable history of success. I personally want to thank ministers and officials in the British government, and the Premier League, for all their work in making this happen.”

 

Behdad Eghbali and José E. Feliciano, Clearlake co-founders and managing partners, said, “We are excited to commit the resources to continue Chelsea’s leading role in English and global football, and as an engine for football talent development. We also want to thank the authorities for all their work throughout the process. As pioneers in sports and media investing, we are thrilled to partner with Todd and the rest of the consortium to meaningfully grow the Club as a global platform. Together, we will expand the Club’s investment across infrastructure, technology, and sports science to support the incredible Chelsea football and commercial teams – all with the goal of leveraging this growth to fuel even more on-pitch success.”

 

The new ownership group wishes to recognise the dedication and professionalism of the Department for Digital, Culture, Media and Sport, HM Treasury, and the Premier League in conducting their reviews of this historic and complex transaction.

 

Deutsche Bank, Goldman Sachs, Moelis & Company LLC, and Robey Warshaw LLP served as financial advisors to the new ownership group. Latham & Watkins LLP, Paul, Weiss, Rifkind, Wharton & Garrison LLP, and Sidley Austin LLP served as legal counsel.

 

The Raine Group served as exclusive financial advisor to Fordstam Limited and Chelsea FC. Northridge Law LLP, Simmons & Simmons LP, and Pillsbury, Winthrop, Shaw, Pittman LP served as legal counsel.

 

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20220530005307/en/

"PARAM ANANTA", the 15th Made in India Supercomputer Under NSM Commissioned At IIT Gandhinagar

PARAM ANANTA, a state-of the art Made-in-India Supercomputer of 838 TeraFlops capacity has been dedicated to the nation today, under National Supercomputing Mission (NSM) — a joint initiative of Ministry of Electronics and Information Technology (MeitY) and Department of Science and Technology (DST).

"Ananta", the name of the supercomputer, literally means ‘endless’ or ‘limitless’. The logo design symbolises the Sudarshan Chakra in the form of the Sun along with data grid mountains merging in perspective with the limitless horizon.

The new facility will provide a tremendous amount of computational power to the scientific community of IITGN as well as the academic institutions and industries in the vicinity of the Institute to take their Research and Development (R&D) efforts to a global scale: IITGN pic.twitter.com/NBykv7T7h2

— DeshGujarat (@DeshGujarat) May 30, 2022

The supercomputer, which is 15th supercomputer under NSM till date, was commissioned at Indian Institute of Technology - Gandhinagar (IIT Gandhinagar) by Sunita Verma, Group Coordinator & Scientist 'G', Ministry of Electronics and Information Technology (MeitY) and Prof. Amit Prashant, officiating Director, IIT Gandhinagar.

A portion of the total compute power shall also be shared with the nearby academic and research institutes as per the mandate of NSM. Further, NSM has sponsored a number of application research projects using this Supercomputing facility involving researchers for and other Indian institutes and industries. Overall, this Supercomputing facility will provide a major boost to the research and development initiatives in Indian academia and industries to reach a position of global esteem.

Under NSM, till date 15 supercomputers have been installed across the nation with aggregate compute capacity of 24 petaflops. All these supercomputers are completely Made in India.

PARAM ANANTA supercomputing facility is established under Phase-2 of the NSM, where in majority of the components used to build this system have been manufactured and assembled within the country, along with an indigenous software stack developed by C-DAC, in line with the Make in India initiative.

Prior to this, a Petascale Supercomputer "PARAM Shakti" at IIT Kharagpur, was unveiled in March this year. Earlier in year 2020, the government has announced a 100 Artificial Intelligence (AI) PetaFlops supercomputing system, PARAM Siddhi – AI, created and installed in C-DAC facility by NVIDIA.

PARAM ANANTA is equipped with a mix of CPU nodes, GPU nodes, High Memory nodes, High throughput storage and high performance Infiniband interconnect to cater the computing needs of various scientific and engineering applications.

The system is based on Direct Contact Liquid Cooling technology to obtain a high power usage effectiveness and thereby reducing the operational cost.  Multiple applications from various scientific domains such as Weather and Climate, Bioinformatics, Computational Chemistry, Molecular Dynamics, Material Sciences, Computational Fluid Dynamics etc. have been installed on the system for the benefit of researchers. This high end computing system will be a great value addition for the research community.

PARAM ANANTA Supercomputing Facility will be of great benefit to IIT Gandhinagar to pursue the Research and Development (R&D) activities in multidisciplinary domains of science and technology at the Institute, including, but not limited to, Artificial Intelligence (AI), Machine Learning (ML), and Data Science; Computational Fluid Dynamics (CFD); Bio-engineering for Genome Sequencing and DNA studies; Computational Biology and Bioinformatics used in prediction and detection of gene networks; Atomic & Molecular Sciences that helps in understanding how a drug binds to a particular protein.

Besides, the supercomputing facility will also be beneficial for studies & research in Climate Change and Environment studies for extreme weather predictions and simulation of models which can predict the onset of a cyclone;  Energy studies which will help in carrying out design simulation and optimization of energy conversion devices at various scales; Fire Dynamics Simulation; Nanotechnology; Robotics; Applied mathematics; Astronomy and Astrophysics; Material Sciences; Quantum Mechanics; Studies on Civil Engineering and structural mechanics to understand the dynamic behaviour of buildings, bridges; and complex structure.

Tower Vision to Boost Employee Experience with Workelevate

Business Wire India
Tower Vision is an independent tower management company specializing in providing passive infrastructure and related services to the telecommunication industry in India, which is shared among multiple telecom service providers.

Since its inception in 2006, the tower management company has been expanding its footprint across the nation while servicing all major telecom service providers. The organization is consistently evolving and working towards setting up tower sites in a better and sustained manner, by enabling multi-tenancy sites with high uptime, and cost-efficiency.
 
To deliver a better employee experience, Tower Vision is leveraging Workelevate, a digital workplace service automation platform with live remote support that resolves employee queries with a 360° approach. Having a rule-based chatbot, seamless integration capabilities and backed by live remote analysts, Workelevate helps create a more productive, hassle-free digital workplace environment.
 
Tower Vision is empowering its workforce with Workelevate’s employee-centric features like self-service, IT self-healing, and instant automation-led digital workplace support. It enables employees to access support through their preferred channel while admins can monitor, track & perform resolutions.
 
“Workelevate has been instrumental in improving our IT support services for a better employee experience amid hybrid work. Simplifying digital workplace management, the platform is delivering up to our expectations.” – Mr. Inderjeet Singh, Head IT, Tower Vision.
 
Employees can self-help using one-click resolutions through an omnichannel chatbot while reducing the dependency on IT service desks. The digital workplace service automation platform with support services has eliminated routine service desk tasks by streamlining employee request resolutions through automation while the rest of the queries are resolved by live remote analysts.
 
Workelevate is developed and managed by one of India’s leading managed services providers, Progressive Infotech with its expertise in end-user experience management over two decades. Joining the list of top enterprises that use Workelevate, Tower Vision is moving ahead with better employee experience management.

Sportzchain’s Exclusive Phygital NFT of Tamil Thalaivas Sold Within 24 Hours of Listing

Praveen Ramasamy is now the proud owner of this unique masterpiece

This one-of-its-kind memorabilia consists of the matchday jersey signed by Surjeet Singh, a plaque commemorating his 300 tackle points, the first in the history of PKL

Stirring up the existing Non-Fungible Tokens (NFT) space in India, Sportzchain, a fast-growing market-leader in India’s blockchain-based fan-engagement ecosystem, has achieved another milestone. Sportzchain’s exclusive phygital NFT of Tamil Thalaivas, a Pro Kabaddi team’s captain Surjeet Singh was sold within 24 hours of listing. Praveen Ramasamy, an avid fan of Tamil Thalaivas digital collectables, is now the proud owner of this unparalleled memorabilia.

The memorabilia consist of the matchday jersey signed by Surjeet Singh, in a plaque commemorating his achievement to become the first cover defender in the history of Kabaddi League to score 300 tackle points. It also has a QR code representing the smart code that can be used to access the validation of NFT ownership details.

It is pertinent to note that Praveen bought this classic memorabilia to complete his treasured collection of Tamil Thalaivas NFT collectables. Before making this purchase, he had 26 distinctive collectables. With this recent addition, Praveen is now the top collector of Tamil Thalaivas remarkable NFTs.

Earlier this month, this phygital memorabilia was hand-delivered to Praveen in Chennai by the Chief Business Officer (CBO) of Sportzchain, Vinayak Yannam. Praveen also received the digital twin of this phygital memorabilia, which comes with certain premium fan privileges, including match day tickets, lucky draws, and other exciting perks.

Vinayak Yannam, Co-Founder and CBO, Sportzchain, said, “Being the first to launch a phygital memorabilia in the sports segment, we had to make it memorable. So, we decided to give this moment a personal touch and personally deliver this to the buyer. Meeting Praveen was a great experience. We had so much to talk about as we are both NFT and sports fans. He shared his views on NFT collections and expectations from the Tamil Thalaivas team during the upcoming season. As we gear up to launch the NFT collections of more sports partners, we are becoming increasingly curious and excited about connecting with like-minded fans and enthusiasts.”

Praveen Ramasamy, the proud owner of the exclusive phygital NFT, said, “I had no clue that this was the first time in India that a phygital sports NFT was launched. My goal was to become the top collector of Tamil Thalaiva NFTs. So, it made no sense to lose this incredible opportunity to buy an exclusive phygital NFT. Words aren’t enough to express my joy. I have already made space in my living room to put this up. I am thankful to the Sportchain team for explaining the utilities for this NFT. I am graciously looking forward to meeting the extended team, attending training sessions and getting first access to the Tamil Thalaivas fan tokens in the future.”

Recently, Sportzchain has secured USD 600k in the seed funding round led by SUNiCON Ventures and MAKS Group. Through this latest funding, Sportzchain plans to boost its web development growth and harness the power of advanced marketing techniques to onboard more Web 2.0 users.

About Sportzchain

SportZchain, India's blockchain-based fan engagement platform connects sports teams and fans through a single thread, which will not only result in radical fan engagement but also lay the foundation of creating a massive invested fan base. The platform aims to revamp fan engagement through a belief that sports fans deserve a basic right to be heard by their favourite sporting teams and also be able to guide and influence some key decisions of their favourite team.

Welspun India Receives Industry-Leading Scores in CRISIL's Sustainability Yearbook 2022

Business Wire India
Welspun India Ltd, a global leader in Home Textiles, has been rated Strong in the Sustainability Yearbook 2022, released by CRISIL, an S&P Global company and leading rating agency in India. Based on fiscal 2021 data, CRISIL analysed ESG efforts of over 575 companies across 53 sectors. Welspun India leads among the textile companies with the highest scores in all three dimensions of Environment, Social, and Governance.
 
Commenting on this, Dipali Goenka, Joint MD & CEO of Welspun India Ltd. said, “At Welspun India, we have always embedded ESG and circularity in every facet of our operations, setting benchmarks for the industry as a whole. We are therefore pleased to see our efforts reflected in the high scores assigned to our company in each of E, S and G dimensions. This motivates us to continue to pursue our ESG efforts, thereby creating a sustainable world.”

Earlier this year, Welspun India received 1^st rank under ‘Best Industry’ category at the National Water Awards by the Union Ministry of Jal Shakti for its water stewardship and state-of-the-art 30 million litres per day sewage treatment plant (STP) at Anjar in the drought-prone Kutch district. The company was also recognized with a Jury Special Mention Award for its STP to recycle and reuse domestic sewage at the Frost & Sullivan and TERI’s Sustainability 4.0 Awards 2021, which honoured companies embedding Sustainability with Economic Value Creation. 

IAN Leads $700k Round in Grid, a No-code Data and Operations Management Platform

• The Ranchi-based company intends to utilize the capital to expand its sales and marketing efforts across the target markets and to deepen the product suite
• Grid to focus on strengthening its leadership bench and on-board partners with operational expertise to expand its footprint in its key markets

Grid, a no-code data and operations management platform, has raised $700K in a funding round led by Indian Angel Network (IAN). The lead investors for the round are Mr. Jaideep Mehta, Mr. KRS Jamwal, Mr. Pramod Jajoo, and Mr. Shalil Gupta. The company intends to primarily utilize the freshly infused capital to expand its sales and marketing efforts across the target markets and strengthen its product suite. The Ranchi-based company will focus on bringing in the right talent as it scales up, both within the company as well as its partner ecosystem.

Grid Co-founders Shaurya Poddar, Shreyansh Jain, Udit Poddar and Aayush Agrawal

Incepted with a vision to bring the best data management practices from leading tech companies to traditional ones in 2017, Grid (Pragyaam Data Technologies) launched its first beta version and pivoted to a SaaS model in early 2021. Aayush Agrawal, Udit Poddar, Shreyansh Jain, and Shaurya Poddar started Grid as a data services company. However, they soon realized a need for a platform to assist mining, manufacturing, and public infrastructure companies in going digital using the mobile-first no-code apps.

The SaaS revolution has been influential in bringing a change for companies across the globe. However, most products are directed towards technology, sales, and service or accounting and finance teams and not towards core operations. Further, traditional asset-heavy industries have largely been under-served. With its offerings, the no-code B2B SaaS platform is driving efficiency in these industries that are at the centre of a sustainable future.

Interestingly, promoters of its several customers also invested in this round. It is a testimony of the value that Grid has delivered to their businesses and bodes well for the future.

Speaking about the funding, Udit Poddar, CEO & Co-Founder, Grid, said, “Most of these asset-heavy industries constantly generate operational data which can drive efficiency. The lack of easy-to-use and adapted tools has been a key deterrent for them to be digitized. With increasing commodity costs, companies are getting more data-centric to increase the efficiency of their operations. Starting as a no-code operations management platform, we envision Grid as the essential operational layer that brings together people and device data to create ESG-focused operations. We are delighted with this partnership and aim to use it to expand our operations further.”

Jaideep Mehta, Lead Investor at IAN said: "We are excited to partner with the Founders at Grid. They have demonstrated the ability to build a high performance business in under-served sectors such as mining and infrastructure, while at the same time developing easy-to-use technology that provides rapid ROI to their customers. With current success stories at both Indian and overseas customers, we are confident that Udit and team will build a truly global business in the years to come, and the IAN investment group will be partnering with them all the way".

Grid plans to launch the first marketplace for apps for operations management built in collaboration with industry experts in the second quarter. Operating across different markets, the company further wants to expand its international footprint in the FY2022-23 and the consecutive financial year. In 2020, the platform received a seed funding of $150,000 from Singapore-based VC Startup-O Ventures.

Indian Angel Network is India’s first and world’s largest business angel network with close to 500 members across the world, comprising the who’s who of successful entrepreneurs and dynamic CEOs. With investors from 12 countries, IAN’s presence spans 7 locations, which includes cities in India and the UK. The network is sector agnostic and has funded start-ups across 19 sectors in India and 7 other countries growing global footprint companies. With an excellent track record, IAN has been giving excellent cash exits year-on-year to its investor members, for the last 12 years. Some of its marquee investee companies include Druva, Spinny, Box8, Uniphore, WOW Momos, Consure, Fareye, NOCCARC, Propelld, Skit.ai amongst many others.

IAN Fund, an INR 375 crore VC fund is a uniquely differentiated seed/early stage Fund that aims to transform India’s entrepreneurial landscape. The fund invests in innovative companies in sectors including healthcare and medical devices, VR, AI, software as a service, marketplaces, fin-tech, big data, artificial intelligence, agritech, and hardware.

With this, IAN has created the single largest platform for seed and early-stage investing, enabling entrepreneurs to raise from Rs. 25 lakhs to Rs. 50 crores.

Retail Tech Company Vendekin Technologies Secures INR 8.5 Cr in Pre-Series A Round Led by Better Capital

• Targets USD 100mn (GTV) gross transaction value globally in unattended retail transactions by 2025
• Plans expansion into new global markets like USA and Europe
• To explore new avenues of unattended commerce such as EV chargers, amusement parks and laundromats
• The capital raised will be used to strengthen R&D and technology teams to drive superior consumer buying experience in vending machines and micro-markets

Vendekin Technologies, global pioneers in unattended retail technology solutions, today announced that it has raised INR 8.5 crores in a pre-Series A funding round. The round is led by Better Capital with participation from existing investors CP Gurnani's Family Office and Vineet Nayyar’s Family Office. The capital will primarily be used to strengthen R&D and technology teams to drive superior consumer buying experience at vending machines and micro markets.

The company further plans to expand into global markets such as USA and Europe, explore new avenues of unattended commerce such as EV chargers, amusement parks and laundromats as well as create a new channel of unattended retail in India through its one-of-a-kind V-commerce platform. It aims to power USD 100mn (GTV) gross transaction value globally in unattended retail transactions by 2025.

Founded in 2016 by Aroon Khattar, Vendekin Technologies is India's first hardware-enabled SaaS startup that is making waves globally in the unattended retail space. The company provides its proprietary technology solutions to large multinational companies as well as helps small vending operators digitize their business. The plug-and-play hardware solution, called Retrobox, can fit into any traditional vending machine without the need for 4G/5G, upgrading it to a smart, touch-less vending machine. The solution has been widely accepted by global players such as SandenVendo,Cantaloupe, Nestle to name a few.


The company has also recently launched the world’s first unattended retail aggregator platform called ‘V-commerce’ in India. This new platform is the first of its kind, one-stop solution anywhere in the world that brings consumers, vending machine operators, FMCG companies, vending equipment and technology providers and financiers on a common platform. Leading vending machine operators like Vendiman, Instago and Snackit and FMCG players like Coca Cola, Nestle, Godrej are a part of the platform.

Aroon Khatter, Founder and CEO, Vendekin Technologies said, “We are excited to have Better Capital as our strategic investor in our mission to revolutionize to digitize the unattended retail sector globally. The team at Better has steered several SaaS companies towards success in both domestic and international markets. We have a very special product in the unattended retail space and Better’s expertise will be instrumental in helping us gain market share globally. We are also excited about our plan for India where we have launched our V-commerce platform which is spawning many entrepreneurs in the unattended retail space. We already power the highest number of machines in the country, and you will see significant action from our side as we multiply this number many times over in the next few months.”

The global market for vending is projected to reach US$146.6 billion, growing at a CAGR of 1.3% by 2027. India, on the other hand, is expected to grow at a much faster clip at 14.9% CAGR, growing its market by 10 times within this period, as per a recent report by ResearchAndMarket. Vendekin aims to ride this wave and grow its presence from 4,000 to 50,000 machines and unattended kiosks by 2025. The company’s revenue has grown 400% year-on-year since 2020 and it currently facilitates around 1 million unattended retail transactions a month in India.

"Vendekin is building Stripe-like infrastructure for unattended retail, and we are excited to partner with Aroon and team as they scale their proven stack to serve a global customer base", said Vaibhav Domkundwar of Better Capital, an early backer of breakout SaaS & infrastructure companies like Teachmint, Stader Labs, Khatabook and Airmeet.

About Vendekin Technologies:

Founded by Aroon Khatter in 2016, Vendekin Technologies is India’s leading hardware-enabled SaaS company which aims to democratize the global unattended/unmanned retail market. The company provides its proprietary technology solutions to a rich depth of partners/customers. From customized private labelled technology solutions to large multinational companies to helping small vending operators digitize their business, Vendekin’s solutions are reliable, flexible and agile. With multiple patents in the US, UK, EU and India, Vendekin is at the forefront of innovation and development in the unattended retail industry.



Vendekin currently operates in six countries including India, UAE, the UK, the US, Saudi Arabia and Oman and has enabled over 2 million transactions worth USD 5 million to date. The company has partnership with leading OEM manufacturers in the retail, refrigeration and vending space like SandenVendo, Nestle, Cantaloupe, Godrej, Elanpro, Vendiman, Instago etc. The company's early backers include CP Gurnani’s Family Office, Vineet Nayyar’s Family Office, Charudutta Palwe and others. To know more, visit: https://www.vendekin.com/

100Pillars Continues to Thrive Even in the Current Construction Crisis

Business Wire India

The last three years have been the most turbulent in recent times. First came COVID-19, a pandemic that devastated the lives of people and brought the world to a grinding halt. Just as countries were making strides toward recovery is when the Russia-Ukraine conflict unfurled, posing a threat to world peace and ripples of this war are now affecting other economies. 
 
The Indian construction industry which contributes to over 8% of the country’s GDP bore the brunt of all this turbulence in great measure. An estimated 30% decrease in investments and disruption in construction activities derailed an unorganized sector throwing it into a state of chaos. Experts indicate that the recovery is going to be slow and gruelling. The cost of almost all input materials that are critical to construction has seen an uncharacteristic increase over the past six months due to the war situation. The Current Construction Crisis has just shot up Steel costs are up by 30%, cement by 20%, and concrete by over 30%. The cost of labor and transportation which are largely driven by costs of food and fuel have increased by 15%. The net effect of these factors has driven the overall costs of construction by over 12% and the cost of real estate is expected to grow with it. 
 
But few construction firms in India have turned the tables by converting the crisis into a boon. Among them,100Pillars Constructions is one such company that has been able to thrive in the construction business by generating more business with happy and satisfied customers.
 
Despite facing a huge blow in the market,100Pillars Constructions has continued to benefit its customers by providing smart features. They have two features namely Price Locking Feature and Threshold Feature. In Price Locking Feature, if the customer pays 50% of the amount upfront, the remaining materials can be procured at a fixed value irrespective of the hike in the market. Whereas in Threshold Feature, a certain percentage of capping is provided on material procurement and the remaining materials can be paid at a standard value if it lies within the threshold range regardless of the fluctuations in the market. If the additional materials exceed the threshold value, a considerable value may be charged. This helps the customer in being flexible about their budget deviations and saving unnecessary costs incurred at the subsequent stages.

100Pillars Constructions is a trusted name in the construction industry that was started in 2018. Within a short span of its inception, they have helped in crafting not just homes but creating everlasting memories for its customers. It was co-founded by entrepreneurs and longtime friends Srinivas Jayaram and Kishan Raj to simplify the construction process for plot owners who are looking for efficient construction. They identified many lacunae in contracting and project execution that have helped them in bridging the gaps by delivering quality construction to customers with the help of one of the experienced and finest architectural in-house teams. They provide End-to-end ownership to the customer throughout the site execution journey with transparent pricing, smart technology and efficient labor management with all safety measures in place.

A Dream home journey is made available within a few clicks. The 100Pillars Team has a user-friendly website where customers can get instant access to quotations through WhatsApp and other online platforms. A dedicated Customer Support Team guides the customers with various customized packages for design and construction needs. The designs imbibe both innovation and flexibility and are infused with both quality and durability. They help in ensuring maximum customer satisfaction with a holistic approach by covering every minute aspect of construction. They even help in connecting with Certified and Trusted vendors for all material procurement requirements without much hassle. The entire construction journey is taken care of by the 100Pillars squad right from signing the agreement to post-construction supervision by imparting end-to-end ownership at all stages. They deliver their services to a wide range of audiences be it a Villa, Independent Residence, or Commercial Space. The Company even has consultants that offer advising solutions to potential homeowners regarding plot charges, registration fees, financial guidance on home loans and the Pros & Cons of various schemes.

100Pillars provides premium quality grades of cement and concrete where their project engineers carry out more than 130+ quality checks. Being an Architect Driven Team, they’ve got a dedicated team of experienced architects, project engineers, and a customer support team who provide 12/7 support after delivery. One of the important qualities that are admired by their customer base is adhering to strict deadlines and even minimizing delay time in emergencies. Post Construction, they provide 10 years warranty for any structural damages. In case of any defects relating to any material or product replacement, waterproofing or leakages, a 1-year guarantee is provided.

No Third-Party Intervention is present in the form of subcontracting at any execution stage. 100% ownership is in the hands of the customer at every level of the project execution covering all construction and interior needs. The in-house Architect’s team Our Design Team has phenomenal experience in imparting personalized designs with 3D Visuals for new habitats where there is room for customized changes as per the client’s demands. There is a flexible payment system with various online options and acknowledgment receipts provided for each payment phase. This helps the customer also track each process of execution and intervene in case of any deviations or if any possible changes occur.

Currently, 100Pillars Constructions has delivered 84+ projects spanning different corners of Bangalore. 100Pillars Team is on a mission to cater to a limited number of quality projects across PAN India. If someone who is looking for a one-stop solution for all construction needs, then 100Pillars Constructions is the ultimate destination for New Abode.

For more information or if anyone wants to connect with them one can visit their website 100pillars.in 

Virtual Desktop Infrastructure (VDI) Market size is estimated USD 78,163 MN By 2030 - Exclusive Report By Acumen Research And Consulting

Acumen Research and Consulting recently published report titled “Virtual Desktop Infrastructure (VDI) Market - Global Industry Analysis, Market Size, Opportunities and Forecast, 2022-2030”.

NEW YORK, May 30, 2022 (GLOBE NEWSWIRE) -- The global virtual desktop infrastructure (VDI) market size is estimated to grow a CAGR above 20% over the forecast timeframe and reach a market value of around USD 78,163 million by 2030.

Virtual desktop infrastructure (VDI) emerged about 2006, as desktop virtualization gained traction in the business end-user computing (EUC) industry. VDI began as a feature that enables consumers to connect their workstations remotely via end-user systems such as PCs, tablets, and mobile phones. It is differentiated from RDSH in that it gave each user their desktop instead of providing a terminal interface on the same host as RDSH. The entire VDI architecture could be installed on-premises or in a third-party network infrastructure. However, because the organization was in charge of infrastructure maintenance, configuration, and upgrading, the VDI was used by organizations to save expenses. Furthermore, the introduction and adoption of cloud-based systems in enterprises are expected to drive the VDI market throughout the forecast period.

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VDI is a virtualization technology that delivers a virtual desktop platform on the host computer of a storage center. Furthermore, it is a system that allows an authorized user to access a virtual desktop environment at any time from any location by using a network-connected device. The growing adoption of digital services and solutions in businesses and organizations benefits the worldwide VDI industry. Enterprises are embracing desktop virtualization to address the challenges and opportunities of a changing work environment. VDI offers a variety of benefits to businesses, including data secrecy, cloud security, and desktop access from many devices, among other benefits that fuel VDI demand. Nonetheless, the complexity of the system and VDI interoperability concerns are some of the challenges to global VDI market growth throughout the projection period.

Global Virtual Desktop Infrastructure (VDI) Market Growth Aspects

VDI is a virtual desktop solution that allows users to interact with the operating system and its software as if they were operating locally on a network-delivered endpoint device. The global spread of cloud platforms is responsible for the majority of the increase in VDI technology. In certainty, the VDI market is expanding with the cloud computing industry. According to the research, more than a quarter of US employees work remotely at least some of the time, and this percentage is expected to climb. With the rise of remote and flexible work settings, IT must deploy, defend, and manage infrastructure accessible from multiple devices in multiple locations, a task made much easier by VDI. However, VDI implementation can deliver significant benefits to IT organizations. Instead of manually updating each desktop, IT can control and manage workstations from a central location.

The implementation of Cloud-based technologies is expected to drive the market

Cloud-based virtual desktop infrastructure enables enterprises to operate and manage a central database or remote backup in the cloud, as well as operate multiple desktop workstations on a single virtual server. This allows for more independence and mobility, which leads to improved performance and staff retention. The global cloud-based VDI market is expected to grow rapidly due to the rising use of mobile devices and tablets for cloud applications throughout advanced and emerging economies such as Europe, North America, and Asia-Pacific. Furthermore, an increase in demand for virtual and augmented reality in industries like education and manufacturing drives demand cloud-based desktops, fueling market growth globally.

Don’t fail to benefit from business opportunities in Virtual Desktop Infrastructure (VDI) Market. Speak to our analyst, ask any queries and our analyst will help your business grow.

Regional Overview

North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa are the regional classification of the global virtual desktop infrastructure (VDI) market. The Asia-Pacific Virtual Desktop Infrastructure market is expected to grow at the fastest rate during the forecast period, owing to rising government spending on smart city projects and expansion in the IT and telecom sectors. The increased use of smart infrastructure and cloud-based technology is likely to drive the region's market. Furthermore, increased digitalization expenditures in developing countries such as China, Japan, and India are projected to present significant market expansion opportunities. Virtualization services are becoming more accessible to organizations as the technology sector expands and digitalization spreads across many industries. Furthermore, government initiatives in Southeast Asian countries to encourage industrialization and modernization are projected to drive market growth.

Interconnected Reports ICT Market

The global metaverse market size accounted for US$ 61 Bn in 2021 and is estimated to reach US$ 1,803 Bn by 2030, with a significant CAGR of 45.8% from 2022 to 2030.

The global virtual reality advertisement market accounted for US$ 351 Mn in 2021 and is expected to reach US$ 1,899 Mn by 2030 with a considerable CAGR of 21.1% during the forecast timeframe of 2022 to 2030

The market for e-learning is expected to grow at a CAGR of around 15.9% from 2020 to 2027 and expected to reach the market value of around US$ 660.8 Bn by 2027.

Market Segmentation

The global virtual desktop infrastructure (VDI) market has been segmented by Acumen Research and Consulting based on type, component, deployment model, and application. Based on the type, the market is divided into persistent VDI, and non-persistent VDI. Based on the component, the market split into hardware, platform, and service. Based on deployment model, the market is classified into cloud, and on-premise. Based on application, the market is categorized into BFSI, aerospace and defense, it & telecom, government, education, manufacturing, retail, transportation, and others.

Major Players

Some key players covered global in the virtual desktop infrastructure (VDI) industry are Amazon Web Services, Inc., RedHat, Inc., Citrix Systems, Inc., Microsoft Corporation, Evolve IP, LLC., IBM Corporation, Huawei Technologies Co., Ltd., Intel Corporation, HP Enterprise Co., Nutanix, Inc., Ericom Software, Inc., and Cisco Systems, Inc.

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About Acumen:

Acumen Research and Consulting is a global provider of market intelligence and consulting services to information technology, investment, telecommunication, manufacturing, and consumer technology markets. ARC helps investment communities, IT professionals, and business executives to make fact based decisions on technology purchases and develop firm growth strategies to sustain market competition. With the team size of 100+ Analysts and collective industry experience of more than 200 years, Acumen Research and Consulting assures to deliver a combination of industry knowledge along with global and country level expertise.

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Acumen Research and Consulting
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Mastopexy Market is set to exceed US$ 2,175 Mn by 2030 - Exclusive Report By Acumen Research And Consulting

Acumen Research and Consulting recently published report titled “Mastopexy Market - Global Industry Analysis, Market Size, Opportunities and Forecast, 2022-2030”.

NEW YORK, May 30, 2022 (GLOBE NEWSWIRE) -- The global mastopexy market size is projected to arrive at a value of around USD 2,175 Million by 2030, with a CAGR of above 5.8% from 2022 to 2030.

According to the Aesthetic Society Organization, a mastopexy (breast lift) is an aesthetic operation that elevates or repositions loose, drooping breasts while also improving the shape and size of the breasts. Thousands of women have effective breast lift procedures each year.

The surge in medical tourism fuels the global mastopexy market

The surge in medical tourism is one of the factors driving the market growth. In a developed country, the cost of medical treatment is exorbitant. Although the treatments are thought to be of high quality, the operations are thought to be on the pricey side. In addition, the key healthcare products are relatively expensively priced. Medical tourism has provided a way for people who cannot afford to wait in their home country for treatment to circumvent huge lines by traveling abroad for treatment. As a result, many people rely on medical tourism and travel overseas to nations that offer procedures instantly in order to save time and prevent aggravating their medical difficulties. Furthermore, several governments are concentrating on encouraging health and wellness tourism in their own countries through various tactics. As a result, strong government backing is expected to promote market expansion.

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COVID-19 Impact on Mastopexy Industry

The unprecedented effect of the COVID-19 pandemic and its impact on the global economy has created havoc on various businesses due to significant ambiguity in the prices of goods for medical and industrial applications, along with increased variability in supply chain and manufacturing productivity. The COVID-19 outbreak that has swept the globe has had a significant impact on the mastopexy business. The COVID 19 epidemic has also harmed the key medical tourism industry, including prominent medical tourism destinations like Thailand, Malaysia, India, China, and other growing countries.

The high cost of mastopexy procedures could hamper the growth

A mastopexy operation may be more expensive than a breast implant. According to 2020 figures from the American Society of Plastic Surgeons, the average cost of a breast lift is more than $5,000. This average cost is only a portion of the entire cost; anesthesia, operating room facilities, and other related fees are not included. The charge for breast lift surgery may be determined by the surgeon's experience, the type of operation done, and the geographic location of the practice. Taking all of these factors into account, the cost of a mastopexy surgery could reach US$ 12,000.

Don’t fail to benefit from business opportunities in Mastopexy Market. Speak to our analyst, ask any queries and our analyst will help your business grow.

Increased expenditure on cosmetic plastic surgeries is one of the trends in the mastopexy market

According to the American Society of Plastic Surgeons (ASPS), citizens of America spent more than US$ 16.5 billion in 2018 on cosmetic plastic surgery and minimally invasive procedures. Among them, the costliest procedures were breast augmentation and breast reduction. In 2018, breast augmentation procedures performed were 313,735, whereas the breast reduction procedure accounted for 43,591.

The rising female geriatric population is directly proportional to the increasing mastopexy procedures

In 2020, the elderly population accounted for more than 13% of the global population, with 70% of these people living in developing countries. By 2025, there will be 604 million old women in the world, with 70% of them living in developing countries and 70% in rural regions. The tissue and structure of women's breasts change as they age. This is due to changes in reproductive hormone levels induced by the natural aging process. As a result of these changes, the breasts of aged women begin to lose firmness and fullness.

Interconnected Reports Healthcare and Pharmaceuticals Market

The global anastomosis devices market accounted for US $ 2,219 Mn in 2020 and is expected to reach US $ 3,822 Mn by 2028 with a considerable CAGR of 7.1%.

The Global Hypertension Drugs Market accounted for US$24,351 Mn in 2020 and is expected to reach US$31,502 Mn with a considerable CAGR of 3.4% during the forecast period of 2021 to 2028

The market for healthcare analytical testing services is expected to grow at a CAGR of around 9.4% from 2020 to 2027 and expected to reach the market value of around US$ 20.7 Bn by 2027.

The market for medical device security is expected to grow at a CAGR of around 8.1% from 2020 to 2027 and expected to reach the market value of around US$ 7,947.9 Mn by 2027.

Mastopexy Market Segmentation

The global mastopexy market has been segmented based on type, end-user, and geography. Based on the type, the market is divided into benelli lift, crescent breast lift, benelli-lollipop lift, and full mastopexy. Among them, the full mastopexy segment generated the largest mastopexy market revenue, whereas the benelli lift segment attained the fastest growth rate throughout the forecast period 2022 – 2030.

By end-user, the market is split into specialty clinics and hospitals. In 2021, specialty clinic end-users occupied the majority of the mastopexy market share. In addition, specialty clinics are expected to attain the fastest growth rate in the coming years.

Regional Overview

North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa are the regional classification of the global mastopexy market. Based on our analysis, the North America region gathered a significant amount of share in 2021. The increased expenditure on aesthetic procedures, growing number of the elderly population, and presence of leading cosmetic procedures professionals are fueling the North America mastopexy market growth. Meanwhile, the Asia-Pacific region is expected to attain the fastest growth rate in the coming years due to the rising number of cosmetic procedures in countries such as Thailand, Malaysia, and Australia. Furthermore, the rising governments spending on healthcare infrastructure, growing awareness of women’s welfare, and rising disposable income are secondary factors that are driving the market growth.

Major Players

Key players covered globally in the ALLERGAN, Cynosure, Inc., Galderma, GC Aesthetics, Mentor Worldwide LLC, POLYTECH Health & Aesthetics, LIPOELASTIC, Lumenis, Sientra, Inc., SOLTA Medical, and Syneron Medical.

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About Acumen:

Acumen Research and Consulting is a global provider of market intelligence and consulting services to information technology, investment, telecommunication, manufacturing, and consumer technology markets. ARC helps investment communities, IT professionals, and business executives to make fact based decisions on technology purchases and develop firm growth strategies to sustain market competition. With the team size of 100+ Analysts and collective industry experience of more than 200 years, Acumen Research and Consulting assures to deliver a combination of industry knowledge along with global and country level expertise.

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Mr. Frank Wilson
Acumen Research and Consulting
USA: +14079154157
India: +918983225533
E-mail: sales@acumenresearchandconsulting.com

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Kassio, a Global Crypto Asset Management Launches Its Operations in India

Global crypto asset management platform, Kassio has announced its launch today in India. Kassio started with a strong vision to help its users extract value from their crypto holdings beyond just trading.

Founded in 2020, Kassio is the brainchild of the three co-founders Sachin Singh, Anuj Yadav and Bharat Vivek, who altogether come with 10+ years of experience of successfully building technology and product-based ventures and strong expertise in crypto solutions and products. Kassio offers a strong proprietary crypto architecture powered by best-in-class wallet security, AML mechanisms and exchange partners. It provides a unified solution for all crypto needs of users where users can Earn, Borrow, Shop, or Trade.

Speaking at the launch, Bharat Vivek, co-founder and COO, Kassio, said, “We are very excited to launch Kassio as it will be instrumental in providing quality and wholesome crypto offerings esp. in Web3 space. Kassio is an all-season crypto solution – starting from trading to managing digital assets in all market conditions. Our earn product allows users to earn compounding growth on their assets even in the current market crash while our borrow product allows users to create liquidity without losing their price positions. Kassio is a unique one-stop product for new and existing crypto holders.”

With its beta version gone live in the beginning of April, Kassio has received a great traction in the market and registered 30000+ applications on its platform in a short time. More than 60% of these applicants have already registered and verified on the platform and are currently using different Kassio products.

Commenting on the launch, Anuj Yadav, co- founder & CTO, Kassio, said, “We are excited to introduce a proposition that reimagines the way digital-first users perceive and interact with crypto. Kassio aims to be a meaningful partner in their crypto aspiration journey, enabling them to earn, borrow, shop and trade. Our platform leverages cutting-edge technology, enhanced security protocols, and deep-rooted relationships in the industry to prevent AML activities and manage overall liquidity.”

Commenting on the launch, Sachin Singh, co-founder & CEO, Kassio said, “The global crypto industry is projected to reach $4.94 billion by 2030. With our vision to be the pioneers in managing the complete bouquet of crypto financial solutions with crypto as an asset class, we are creating a safe & legally compliant platform. By empowering users to spend crypto in their daily lives, we aim to create a unified solution for all the crypto needs of our users.”

Kassio is a comprehensive crypto platform which allows consumers to perform much more with their Crypto assets. Kassio looks to bring the integration of crypto finance and crypto utility together on a single application. Following are the key features of Kassio:

• Trade - Buy/Sell cryptos with 50+pairs
• Borrow - Crypto backed loans on flexible terms
• Earn - Interest on your crypto holdings upto 13% APY
• Cards - utilize your cryptos to make your next purchase
• Multi fiat wallet - Fund your wallet with INR, EUR, DKK based on your country of residence

Jharkhand Becomes 1st Indian State For Using Blockchain For Distributing Seeds Among Farmers

Since the state of Jharkhand was formed, it was for the first time in the state's history that seed distribution among farmers has been initiated well ahead of the arrival of the Kharif season. This made possible by using Blockchain-based seed traceability platform. Through this system, timely availability and quality of seeds is being ensured to the farmers.

Following the instruction of Jharkhand Chief Minister, Hemant Soren, the Directorate of Agriculture is distributing seeds to the sate's farmers through a blockchain based seed traceability platform.

In Kharif season, 1,01,065 farmers have been registered in just one month. Along with this, 123 Farmer Producer Groups have also been registered.

The system, based on Blockchain, sends OTP to the registered mobile numbers of the farmers and confirms the seed distribution. This system is being used to trace the supply of seeds from the seed producing agency to the godown, issuing supply orders from the Directorate of Agriculture and District Agriculture Officer for seed distribution.

The blockchain-powered system shall create a database which will map each farmer to the benefits and the schemes that they have availed.

This system will also ensure timely dissemination of information and quality maintenance of the supply chain of seeds, access and quality of seeds to farmers which will help in providing more robust infrastructure towards seed distribution programs in the State in the times to come. Also,

Through this system, seed distribution centers like LAMPS, PACS, Block, Panchayat and others will be able to share their experience through the learning centre and can also connect with the farmers’ system to interact with the competent authority.

Besides, 123 Farmer Producer Groups have also been registered on this system.

Nesha Oraon, Director of Agriculture & Horticulture, Govt of Jharkhand, has informed media that Jharkhand is the first State in the Country to use the block chain system to measure the progress and implementation of Government schemes. “This will play a crucial role in the transparent execution of schemes. There will be a crackdown on middle men. It is the utmost priority of this Government to make quality seeds available to the farmers at the right time,” she added.

She further added — "Due to timely availability of seeds, the demand for seeds from farmers has registered an increase of almost four times as compared to last year. The demand for 38,640 quintal seeds of paddy, arrhar, ragi, groundnut, maize, urad and moong has been met for the first time till May 2022. The total seed distributed in the Kharif season registered an increase of 75 per cent with an increase in the production of coarse cereals and pulses by 9 per cent and 2 per cent respectively."

The demand of 38,640 quintal seeds of paddy, tur, ragi, groundnut, maize, urad and moong in Kharif crop has been fulfilled. More than one lakh farmers cultivating in Kharif have been registered under the seed distribution scheme. Registered farmers will be given seeds at 50 percent subsidy. Seed distribution has started from May 11, 2022.

Since the start of this year, usage of blockchain and other emerging technologies in agriculture and farming ecosystem is on rise in India. In March, Agri FinTech Platform 'UPAJGURU' was launched. Developed by the Hyderabad-based company, UPAJGURU also use blockchain for traceability from farm to fork.

Last month, a startup called TraceX, that harnesses the power of blockchain for traceable supply chains across the food and agriculture ecosystem, raised funding from Govt. of India's National Bank for Agriculture and Rural Development (NABARD) -backed NABVENTURES Fund.