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The 15-day program aims to give students practical exposure to how marketing and advertising teams at startups work as they learn to solve an industry project provided by Domino's
With an aim to give teenagers an early preview into future careers, Clever Harvey has launched a new industry-certified course ‘JuniorMBA Advertising’ designed specifically for high school students (Class VIII to XII). The 15-day program gives students practical exposure to what advertising professionals do as they learn to solve an industry project given by Domino’s.Working in groups of 2 or 3, and guided by a Clever Harvey facilitator, students take a “behind-the-scenes” tour of one of the most creative functions in the world of business – marketing and advertising. As they learn to develop research & communication strategies with step-by-step guidance, students develop a strong foundation in strategic communication skills.
Speaking on the launch of the new program, Sriram Subramanian, Co-Founder, Clever Harvey said, “The JuniorMBA series of programs is designed to solve one of the most pressing concerns of parents today – career discovery for their teenagers. The current system does not give high school students – especially the creative ones – opportunities for the real-world experience or practical exposure. Through this program, students will get a “behind-the-scenes” glimpse of what it’s like to work in marketing. Learning concepts such as market segmentation, audience targeting, brand positioning & strategy helps teenagers build strategic communication skills as well as get a glimpse into what is required to succeed in a career in marketing and advertising. We enjoyed collaborating with the team at Domino’s and we welcome them as an industry partner in building up this category of career exploration programs."
Commenting on the launch, Sandeep Anand, Chief Marketing Officer at Dominos India, said, “Marketing and advertising are natural homes for creative people. Being a strong marketer means understanding people and their social contexts, understanding data and developing business acumen. We hope teenagers will benefit from this insight into how we at Domino’s think about marketing. We're excited to see the ideas the students come up with for Domino’s!”
About Clever Harvey -
Founded by Sriram Subramanian and Madhu Agrawal in 2020 as a D2C division of Callido Learning, the Mumbai-based company is building India’s largest career accelerator for teenagers. It currently offers programs for high school students in marketing, technology, entrepreneurship, data analytics, UX design, digital marketing and finance in collaboration with leading companies like Puma, Samsonite, Cult.Fit, Domino's and more.The JuniorMBA Entrepreneurship program is the most popular option amongst parents looking to give their children a firm grounding in the business world. 10,000+ students from 15 countries have graduated from these programs. Driving the next phase of expansion, Clever Harvey is now partnering with leading universities to build fast-track college admission pathways for high school students with a portfolio of industry projects.
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