Award recognizes India’s most promising software product companies

NIRA, a fintech offering small ticket loans to India’s mass market, today announced it has been recognised as one of the winners at the NASSCOM Emerge 50 Awards 2021. NASSCOM Emerge 50 is one of India’s most prestigious awards in the software products industry and recognises India’s finest software products that have the potential to be leaders of tomorrow. 

NIRA was selected among the winners from a pool of 700+ applicants that were evaluated by an eminent jury of 85+ members including product leaders, investors, entrepreneurs and industry leaders.

Over last 12 years, NASSCOM Emerge 50 has been recognizing companies who have shown grit and resilience in the face of adversity and embraced innovation in its truest sense. It has evolved to a platform that represents India’s finest products that are solving real global problems.

NIRA, a company co-founded by ex-Goldman Sachs colleagues Rohit Sen and Nupur Gupta, offers access to credit to low-middle income Indians at their time of need. It offers loans of up to Rs. 1 lakh for up to 1 year, via its app-based credit line.

"We are honoured to be recognized by NASSCOM at the Emerge 50 Awards 2021" said Rohit Sen, CEO and co-founder, NIRA. “Low-income Indians are often unable to get loans from banks and are forced to use expensive informal lenders at their time of need,. NIRA offers them credit in a fast and seamless way, at a much lower cost than their available sources of funds today.”

According to Nupur Gupta, co-founder, NIRA, “For many low-income Indians who find it difficult to save money, any unplanned expenses can significantly disrupt their finances and their lives. Availability of fast and affordable digital personal loans such as ours solves a real problems faced by many Indians and helps them successfully overcome difficult financial situations."

About NIRA

Launched in mid 2018 by finance professionals Rohit Sen and Nupur Gupta, NIRA harnesses the power of data and technology to reimagine the way finance can be provided to consumers.

NIRA focuses on providing small ticket loans to blue and grey collared Indians via its mobile app and website. For more information, www.nirafinance.com

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