India has become an attractive market for international betting companies. Read on to find out why and what the future holds.
The rise of international sports betting in India has been phenomenal. The global betting industry is worth more than $1 trillion, and it is all set to grow with the emergence of new markets like India. In this article, we will discuss how online sports betting has grown rapidly in India over the past few years and why Indians are increasingly choosing to bet on sporting events from overseas websites rather than those offered by domestic bookmakers.Growing Internet Penetration
Indians are using more internet and mobile apps and fewer desktop computers to access the internet than ever before. The number of Indians using their smartphones for accessing the web has grown from approximately 145 million in 2016 to over 200 million in 2017 (KPMG). This trend is expected to continue at a rapid pace, with nearly 650-700 million Indian smartphone users by 2021 (Hike Messenger). With an estimated 80% of these new internet users accessing the web on their mobile phones, India has suddenly become a very lucrative market for online betting.Growth of Technology
Indian people are embracing technology in every aspect of their lives. Even sports betting is not immune to this trend, and more people than ever before are discovering the thrill of online gambling in India. A lot has changed since the days when you had to go into a casino or attend races at an Indian racetrack; now, you can place bets on any game that interests you in the comfort of your own home.It used to be impossible, but now it's easy to place bets online on cricket games taking place all around the world using Indian and international sports betting websites.
Sports Betting Is Likely to Be Legalized in the Country
Considering the growing popularity of sports betting in India, the Government is likely to legalize it in the coming times. The continuous rise in the number of betting sites offering international gambling can also contribute to the legalization. The Indian Government has formed a committee to look into how online sport-betting can be regulated for legal purposes and bring about its legalization.Leading International Betting Companies Are Present in India
Many international betting companies such as Ladbrokes, Bet365, and William Hill have their presence in India. Indian sports bettors can access these gambling sites through the Internet or by using Smartphone apps to place bets on various sporting events taking place globally.The growing popularity of sports betting in India has become a cause for concern among authorities, and they are likely to take stern actions against those indulging in such activities. The State Government is also initiating steps to curb the use of gambling sites and bring about their regulation under its purview. However, it is important that rules and regulations be formulated for the legalization of sports betting in India to bring about transparency and protect interests.
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