
A defining competitive differentiator in the banking sector is the customer experience (CX) offered by a bank. Some of the most common benefits of investing in customer experience include greater wallet share and higher rates of recommendation. The need of the hour for the players in the banking sector is to take a more discerning look at their services and offerings and streamline them in a manner that results in a personalized experience every time a customer visits the banks or avails its services remotely. The only possible solution in this regard is integrating varied technologies that comprehensively enhance the whole banking experience for the stakeholders and more importantly the customers. Let’s take a look at a few such new-age platforms that are designed to enhance CX in the ever-growing banking sector.