YouTube has introduced, today. the YouTube Shorts Fund, a $100 million fund that YouTube will distribute over the course of 2021-2022, to pay creators in India and the U.S. money for creating engaging and original content on YouTube Shorts, its TikTok rival.
"Anyone is eligible to participate in the fund simply by creating unique Shorts that delight the YouTube community," said the official blog post by YouTube.
Each month, YouTube will reach out to thousands of creators whose Shorts received the most engagement and views to reward them for their contributions. We’ll also ask these creators to share their feedback with us so we can continue to improve the product experience.
The Shorts Fund is not limited to just creators in the YouTube Partner Program. Creators will be eligible to participate if they create original content for Shorts and adhere to our Community Guidelines.
YouTube will share additional details as the video platform get closer to launching the fund in the coming months.
The official blog announcement further states --
The $100 Mn Shorts Fund is the first step in our journey to build a monetization model for Shorts on YouTube. This is a top priority for us, and will take us some time to get it right. We are actively working on this, and will take the feedback gathered from our community to help develop a long-term program specifically designed for YouTube Shorts.YouTube will also expand its Shorts player across more surfaces on YouTube to help people find new creators, artists and Shorts. The company will also begin to test and iterate on ads to better understand their performance and monetize the short-videos platform.
Notably, in July 2020, TikTok too had launched a $200 million fund to pay creators for engaging content. Snapchat, which has a TikTok rival called Spotlight, also revealed that it was paying up to $1 million per day to creators.
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