India, 23 December 2020: In its constant endeavor to motivate people to become fit, Fittr, an online fitness start-up, has declared the winners of the 11th edition of Transformation Challenge (TC) along with the annual Grand Prize winner of the TC Series in 2020. The winners were selected for their consistent performance and their contribution to Fittr's online fitness community.
Vihaan Rathore, a 28-year-old contestant from Jodhpur is the winner of TC 11 and takes home a Kawasaki Ninja 650 for his commendable fitness journey over a period of 12 weeks. He was declared the winner from amongst the five finalists, who included Dr. Rashmi Chahar Khandelwal, (Agra), Pankaj Mishra (Sambalpur), Sanjay Kannad (Bijapur), and Juju Sharma (Dubai). In addition to this, the top 50 runners-up received a bicycle each, sponsored by Hero Cycles Limited. The 12-week online challenge ran from 1 September 2020 to November 2020 and saw more than 15,000 participants from all over the world.
However, the overall title of the annual winner of the Transformation Challenge in 2020 went to CA Akshay Gupta from Ludhiana. He takes home the grand prize of Mahindra Thar for his consistent performance in the 9th, 10th & 11th editions of the competition and his contribution to Fittr's online fitness community, through public voting that was conducted on the social media channels of the start-up. Akshay was selected from amongst the 17 finalists from the TC 9, 10 and 11, which included the winner of TC 11, Vihaan Rathore.
Jitendra Chouksey, Founder & CEO, Fittr said, "It has been a challenging year for everyone. The pandemic has helped people realize the importance of health and well-being more than ever. This was evident in the number of participants across each edition of the Transformation Challenge in 2020. The positivity and motivation associated with these challenges is a reflection of our aim to create an informative and engaging global fitness community. We congratulate all the participants and winners of the Transformation Challenges. Each one of them is an inspiration for the entire Fittr community."
FITTR was started in 2014 as a WhatsApp group by Jitendra Chouksey and later extended its reach to Facebook. In April this year, the startup secured pre-Series A funding from Sequoia Capital and became a part of Surge, Sequoia's rapid scale-up program for startups in India & Southeast Asia.
About Fittr:
Offering a freemium model, Fittr is a one-stop-shop for all health and fitness needs. Fittr provides free access to diet and training tools, thousands of healthy recipes, live fitness sessions with experts, Q&A with coaches, and connects users to a community of fitness experts and enthusiasts. Users can get a personalized nutrition and exercise plans to reach their health and fitness goals by paying a small premium. The customized plans are provided by one of Fittr's 325 plus certified coaches, who also come from the Fittr community, with their own stories of transformation. Subscribed users get an in-depth consultation call with the coach, as well as weekly check-ups on their progress via the app.
