Instamojo, India's full-stack MSME-tech solutions provider, today announced its partnership with Google India as part of the 'Grow with Google' program. The partnership aims to provide small business owners and enterprises the digital tools to do business at ease.
Reports state that, out of a total population of 6.33 crore MSMEs in India, about 62% of MSMEs still run offline businesses in the middle of a digitally evolving ecosystem. The current pandemic situation has pushed lot of businesses advance their digitization plans.
Businesses who sign up for this program with Instamojo will be offered the benefit of free subscription to Instamojo's Premium Online Store for a period of 6 months. This can be availed by SMBs who have offline business, and are now looking to establish an online presence.
Speaking on the partnership, Akash Gehani, Co-Founder & COO, Instamojo said, "In the current scenario, merchants are looking to rapidly transform their businesses online and go digital. Consumers today prefer transacting online, be it shopping, payments or even online trading. This progressive shift in consumer behavior, coupled with massive competition from e-commerce giants brings to the forefront the need for small businesses to adopt digital means. Through our partnership with Google India, we are looking to further enable small businesses to achieve digital independency and align themselves to the growing trend in their ecosystem."
He further added, "Since the lockdown, we have seen a traction in terms of small businesses and micro entrepreneurs moving online, at a time when they faced new found challenges. This was driven by a constant lookout for creative ways of business survival via digital platforms."
Sampad Swain, CEO & Co-founder, Instamojo said, "The pandemic has today created a massive shift in the way digital as a platform and as a business tool is being accepted and implemented by SMBs and traditional businesses. At Instamojo, the core of our business lies in supporting and empowering the MSMEs of the country. We are already enabling the digital journey of merchants through our host of products and services, however taking a business online is moving to the next level. Through Instamojo's e-commerce platform, and the 'Grow with Google' program, we aim to take end to end digital solutions to businesses across India."
In recent months, Instamojo introduced easy ways of going digital through their 'Priority KYC', 'Sachet loans on Whatsapp' and 'InstaCash' features which enabled merchants to go online and get instant access to loans. During the pandemic, Instamojo recorded a 30% rise in their merchant-base, thus marking the start of a digital revolution in the sector.
About Instamojo:
Instamojo is a growth gateway platform for Micro, Medium & Small Enterprises (MSME's) that enables them to build, manage and grow their business online. It is a one-stop shop for an entrepreneur that caters to their diverse business needs by leveraging technology, data and design. Founded in 2012 by Sampad Swain, Akash Gehani and Aditya Sengupta, Instamojo early this year raised Series B funding from Gunosy Capital, AnyPay-a Japanese payments firm and the existing VCs. In November 2014, the company raised USD 2.6 million in Series A funding from Kalaari Capital, Blume Ventures, 500Startups and others. Prior to this, it had raised approximately USD 500,000 from 500 Startups, Blume Ventures and angel investors Rajan Anandan, Sunil Kalra, Shailesh Rao, Rob de Heus among others. In 2012, Instamojo was one of the first startups from India to join the prestigious 500Startups Silicon Valley Accelerator Program. It has also been featured as one of the hottest start-ups by Economic Times in 2015. Instamojo constantly works towards creating significant innovation in digital commerce, which is universally accessible to create newer opportunities & sustainable livelihoods for MSMEs.