Facebook has announced that it’s shutting down it’s TikTok competitor, Lasso. Lasso was launched quitely in November 2018 and it describes itself as "[making] it easy for anyone to create and share short videos with fun effects." On Lasso, users can record themselves dancing and lip-syncing to music, similar to what they can do on TikTok.
The TikTok clone, Lasso, will shut down on July 10, Lasso alerted users on Wednesday.
Apparently Facebook is shutting down its TikTok clone Lasso 🧐 pic.twitter.com/E0qBUTQczz
— Kerry Flynn 🐶 (@kerrymflynn) July 1, 2020
A Facebook spokesperson had said, “We place multiple bets across our family of apps to test and learn how people want to express themselves. One of these tests was Lasso, our stand-alone short-form video app, which we have decided to shut down. We thank everyone who shared their creativity and feedback with us, which we’ll look to incorporate in our other video experiences."
Lasso had fewer than 80,000 daily active users on Android, thus figure too is its highest. Mexico was its biggest market.
Lasso was launched in a small handful of countries including Colombia, Mexico, the U.S., Argentina, Chile, Peru, Panama, Costa Rica, El Salvador, Ecuador, and Uruguay, according to a app tracking firm Sensor Tower.
Meanwhile, TikTok too got had its fair share of rejection this week as India has banned the Chinese based company by blocking the app, along with several other Chinese apps. With over 200 million users in India, this is a significant blow for TikTok . Notably, India is world’s second-largest internet market from accessing its service.