Mobvista's restructuring allows it to unify its services and better serve the global mobile market. With global reach and rich industry experience, the company built a unified platform and ecosystem to help its clients connect to both China and global audiences through advertising technologies, big data, and artificial intelligence. Following Mobvista's brand upgrade, all of its previous client-facing business will be managed under the Nativex sub-brand.
Additionally, the company's sub-brand Nativex introduced the Nativex Trading Desk, which is a cloud-based trading desk connected to various media platforms via marketing APIs as well as RTB technologies.
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The Nativex Trading Desk functionality marks a first for marketers and advertisers as they can buy and optimize media campaigns as a managed service via ad exchanges, ad networks, programmatic buying platforms and other key inventories such as US and Chinese top media.
Today's upgrading news showcases Mobvista's vision in providing truly global solutions to their marketers and advertisers.
"By upgrading our brand and providing our strategically unified mobile advertising, game data analysis and technical services, we're ensuring clients have the ability to manage every point of their marketing campaign across the globe," said Clement Cao, Managing Director at Nativex, President of Mobvista. "We're looking forward to helping our customers reach new levels of success and unlock consistent global reach as they integrate our new capabilities with our existing growth marketing tools."
About Mobvista
Mobvista is a leading technology platform dedicated to driving global business growth in the digital age. With global technology and rich industry experience, Mobvista helps customers utilize advanced technologies such as big data, artificial intelligence, and elastic cloud computing cluster management to connect China and the rest of the world, helping customers build forward-looking business models and guaranteeing effective market access for all. Mobvista was founded in Guangzhou, China, in 2013, and listed on the Main Board of the Stock Exchange of Hong Kong (01860.HK) since December 2018, hitherto has over 700 employees with offices in 16 cities across the world.