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More Mobile: Increased affordability and better user experience will mean more and more people will shop via their smartphones
Reduction in Cash on Delivery:With massive innovations in payment options users will see it more convenient to pay digitally reducing cash on delivery
The Artificial Intelligence (AI) Edge: Increased AI usage in e-commerce will mean improved logistics speedier deliveries and the improved buyer experience
C2M: Digitalization will allow platforms to source directly from factory connecting consumers to manufacturing and helping consumers to avail the best possible price in addition to getting a better product customization
New E-shoppers: Increased internet penetration will expand the e-commerce market as users become more familiar about conveniences and benefits of online
Tier 2 3 Expansion: E-commerce is creating a level-playing field for users in smaller towns and cities. As more and more users are getting online in these centres they will be the key to the growth of E-commerce in the future
Subscription Services: More and more users will sign up for subscription services to regulate delivery and save more
Real-time Conversations: Chatbots will get better and step in to ensure chats are not abandoned midway
Voice Shopping: Voice interfaces and assistants will add to the experience of ordering products
Video Shopping: Shoppers are armed with better devices and want enhanced experiences. Videos will fill the void
Re-commerce: As the message of recycling amps up this category will become big - catering to users like students budget families and more
Expansion within Categories: 2020 will see an extension of many more categories as users become more comfortable expanding their shopping carts with newer products. Non-electronics products will also experience a boom as more users have started buying all essential and non-essential products online where they are assisted by a smart recommendation system to help match their demands
Product Customisation: Companies will offer choices tailored to your budget needs and fit
Tech-driven Shopping Experiences: There will be increased experimentation with virtual mirrors -a combination of RFID technology and augmented reality
Enhanced Content in Local Languages: More and more people will shop in their local languages as e-shopping gets new buyers on board
Zero Commission marketplace platform: As more and more marketplace models are being adopted and launched by start-ups in India we might see more of zero commission platforms in the future where e-commerce players will make it free to sell on their platform. Currently Club Factory is the only commission-free E-commerce platform in India
Novel Marketing Strategies: E-commerce companies will customize their marketing plans based on differences between urban and rural buyers shoppers in big cities and small towns and varied cultural ethos
Influencer Shopping: Celebrities local and micro-influencers will play a greater role in making shopping decisions
Shared Commerce: 2020 will see an increase in shared e-commerce as people take up products on rent
Drone Delivery: This one has been long in the waiting. 2020 may see drones being used for last-mile delivery in some cases
Let gear up for a new and bigger e-shopping experience in 2020.
~ Newsvoir