Anand Mahindra, Chairman of Mahindra Group has invested into Indian digital storytelling platform for women SheThePeople.TV, founded by journalist Shaili Chopra.
Mahindra has invested in his private capacity in the video platform, which is building a much-needed digital media space and ecosystem for women achievers and is dedicated to championing and promoting their success stories.
Since its inception, SheThePeople.TV has profiled stories of nearly 10,000 inspiring women, who are entrepreneurs, authors, game-changers, sportswomen, corporate executives and more. It has been able to offer networking opportunities to over 100,000 women via conferences, meets and other events. It was an official partner for the government’s prime program for entrepreneurs Start-Up India and for the startup initiative at Make In India week in Mumbai.
Regarding his decision to support the platform, Mr Mahindra said ‘Women need a space that quenches their intellectual hunger, engages, and empowers them with relatable content. With Shaili as founder possessing a solid understanding of both conventional and digital media over 15 years, I have great confidence that SheThePeople.TV will become a focal point of inspiration for tomorrow’s women leaders.’
SheThePeople.TV is the go-to platform for women in India for inspiration, engagement, and is documenting the changing discourse on women in the country. The stories are currently offered in English and Hindi versions and driven primarily by video content. Shaili Chopra’s fifteen years of experience in television and her discerning understanding of the digital media business have together helped her build this to a critical mass within one year of its inception.
The funds will help SheThePeople with its future expansion plans as it launches new initiatives including forums, events and regional languages.
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