A New Delhi-based startup called Primo Privilege is here to help the expat and diplomatic community solve the problem of finding top businesses in India without having to go through the traditional and risky 'trial by error' process.
Founded by a husband wife duo, Prashant Kalra, an ex lawyer and Ayesha Garewal Kalra, an ex communications trainer, Primo Privilege boosts of being the only privilege program in the Country which is officially recommended by Diplomatic Missions and Expat Bodies. All the vendors that are selected to be a part of the program, are subjected to go through a rigorous vetting process before their partnership applications are accepted by Primo Privilege. Notably, over 40% of the vendors that apply for partnership are rejected through this vetting process.
The Primo Privilege Membership comes with a privilege card that can be used by the members to get discounts at restaurants, spas, shops and even airline tickets. The startup is openly and officially endorsed/recommended by the trustworthy Australian High Commission, the British High Commission, the German Embassy, the US Embassy, the High Commission of Canada and all of Delhi NCR's major expat groups as their official privilege card.
Primo Privilege not only helps out the expat and diplomatic community but also help businesses like restaurants, Bars, Spas, Luxury and other such services acquire a user base that is quite elusive and impossible to consolidate.
Currently, the startup has tie ups with all of the city's top brands like I Say Organic, Fabfurnish, Yauatcha, Artusi, Sarita Handa, PCO and many more. "In the coming months, these tie ups will expand into 5 star hotels and leisure," says Prashant.
Launched on 24th May, 2014, the startup has acquired quite a number of milestones in a short duration of time. Within almost a year of its launch, the startup enjoys a membership of almost over 1000 members. Further, they have become the only privilege card in the country to get a flat 10% off on all Air France KLM flights across all cabin classes over and above the existing promotions. They even have an exclusive tie up with Fratelli wines wherein all their new members receive a complimentary bottle with their privilege card.
The founders have taken a conscious decision to keep the startup completely self funded and turned down several funding offers as they prefer slow but organic growth.
The capital based startup's future plans includes expanding its customer base within Delhi NCR beyond its current expat and diplomatic clientele.
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