TookiTaki, an 'Audience Predicting Engine' and an intelligent ad technology platform has raised $1 million in seed funding led by Singapore-based Jungle Ventures along with participation from other investors such as Japan and Singapore-based VC fund Rebright Partners, besides existing investor Blume Ventures.
Earlier in April 2013, Tookitaki had raised Rs 1 crore from angel investors. The latest funds raised will be used for R&D, in addition to expanding operations to Southeast Asia, Japan, Australia and New Zealand.
TookiTaki is an Big-Data analytics Indian startup started by Indians however it is headquartered in Singapore. The Bangalore and Singapore based startup is an 'Audience Predicting Engine' or an intelligent ad technology platform which, overlays social and web data points to optimize social ad spent, in real time. The startup claims to have devised methods to build ad campaigns that locate online buyers with precision and accuracy. Notably, we at IndianWeb2 have included Tookitaki in 10 Coolest Indian Startups in 2014.
Founded by Abhishek Chatterjee and Jeeta Bandopadhyay, Tookitaki is backed by Blume Ventures, IIG (India Internet Group) and CIIE-IIM Ahmedabad. The startup has raised INR 1 crore (two tranches) for 22.5% stake via Anirudh Suri (Indian Internet Group), Ravi Gururaj and Ramesh Kumar Shah (Harvard Business School).
According to Founder and CEO, Abhishek Chatterjee, Tookitaki started of as an ad tech platform that used predictive models on publicly available data to detect attributes that drive consumers to make purchases from paid ads on social and digital.
"In course of time, we realised that public content is one such data set to build 360 degree consumer behaviour mapping; hence the evolution to multi data sets to forecast time-based consumer insights impacting marketing, sales and operations of an enterprise," added the CEO.
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