Madpiggy ('Money-Ads-PiggyBank') is a marketing platform for brick and mortar retailers as well as e-commerce retailers, to publish their deals and run a calibrated marketing campaign around there deals. Madpiggy tries to create a unique ecosystem between retailers and consumers, to create a win-win situation for both of them, by helping retailers post their deals and spread their marketing and helping users to be a part of direct marketing. It has many useful features, which basically solves one problem, to ease information between consumers and merchants. Madpiggy's is available as website and also available as an android app and team is developing the IOS version.
On Madpiggy, users can leverage the power of direct marketing from retailers and earn direct rewards for being part of campaign, writing reviews, posting the deal on social media. Users can also build their own social network of ‘Madpiggy application users’ and multiply their earnings.
Besides a strong business model, the application also provides some cool features for any user to see sale deals running in the vicinity. Users can open map view to see deals, drive through the deal directly, call the merchant to query on specifics and do number or similar activities. There is a local e-commerce option also, which enables merchant and users to communicate directly for a home delivery-cash collection kind of e-commerce model.
Co-founded by Abhishek Kumar (IIT-Roorkee and ISB Hyb. alumnus), who happens to have a work experience of over 10 years in various sectors of the market and is a proficient programmer and a technology lover, brings on board a blend of technology and business and works as a bridge to convert an ambitious business idea into a wonderful IT product. He says "Madpiggy is completely in-house product developed by the team. We have worked with lot of other companies like IBM, HP, and Ericsson for solutions development, implementation and delivery and have expertise in Java/JEE enterprise solutions and Android/iOS mobile app development. The company also holds expertise in developing hybrid mobile apps using technologies such as IBM work light and Cordova."
Deepak Chauhan (Co-founder), who is a complete technology geek, explores various technologies and devises solution architecture. He says "The technology employed at the backend, the algorithms, the UI, the features, all have been carefully designed to win hearts of its users and we sincerely believe, that the business model of Madpiggy combined with the great user experience and features, will make it a grand success."
"The Company wants to keep growing in its services business, to keep its product plans intact. Further, the company wants to launch Madpiggy across India. Madpiggy has signed up more than 100 retailers from Gurgaon and is building its user base in Gurgaon. As it is a C2C product, it is important to launch it city after city. We plan to launch in National Capital Region, Delhi before end of calendar year, 2014 and further, based on its story in NCR, launch the product to other metro cities across India by H1-2015 and then take it to other cities of India quite rapidly.”, says Manoj Syaroliya, who is the marketing head of the company. Being aware of the marketing budget constraints a start-up faces, he adds "The Company is managing on the fund generated from its services business and we believe that we will be able to market Madpiggy in NCR with its existing resources. However, once the NCR launch is complete, it would be an opportune time for us to get VC funding and their expertise to take the venture to other metros and non-metro cities of India really quickly."
Currently with total of 25 members in their team based out of Gurgaon, their team is highly inspired by Steve Jobs and Sachin Tendulkar (what better possible combination anyone can come up with!?) and believes that there is a lot which can be done to bring IT penetration in India at par with other countries. Manoj adds "There is a lot of opportunity, which can be tapped by Indian start-ups, as nobody would understand India better than we, ourselves can. One has to keep faith in his idea and observe perseverance. Sustainability of the product is one thing that can prove to be tricky at times due to various reasons and hence we are of the idea to remain in agile mode and rediscover ourselves at every opportunity."
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