Bookcab.in is a leading Car Rental Aggregator that specializes in Outstation Car Rental across India. Established in the year 2011 in Bangalore, Bookcab.in focuses entirely on outstation travel. Currently operating in 100 cities with a reach in all major markets like Bangalore, Delhi, Mumbai, Pune and Chennai, the company has managed to serve over 1 lakh customers within three and a half years of establishment. Their working philosophy of customer focus, reliable service and transparent pricing has made it the peoples' first choice in the Indian car rental space. It provides a hassle free avenue for the customers who wish to rent cars/vans for any and all travel needs. The customers can book any of the available vehicles in few easy steps without having to deal or negotiate with travel agencies or operators.
Prior to starting this company, Ashish Kumar (Director, Bookcab.in) worked in Wipro for close to four years. He completed his B.Tech from Andhra University and then went on to do masters in Management of Information systems from London school of Economics.
Ashish says, "Way back in 2011 and even today, there are hardly any car rental companies that provide quality and reliable service. There was no single reliable car rental company that could provide quality service across cities. That's when we decided to venture into this industry. The online market was picking up. More and more customers were booking trains, flights and buses online. That was the right time to bring a platform to book taxis across India. There were similar platforms in the west but not in India. Also, currently there are many players in the radio taxi segment. But the outstation taxi segment is still untapped. There are very few that offer the kind of service that a customer deserves. Bookcab.in provides a platform to search between different car rental options by comparing fares, cab operators and vehicles, so that you can make an informed and intelligent decision."
He also explains on how their venture is different from their competitors saying "We focus entirely on outstation travel and we ensure that all systems and processes are in place to provide our customers with a happy travelling experience. Every cab and every driver is closely profiled to guarantee a pleasant experience for our customers."
The company has been approached by some of the largest meta search engines for the inventory but is still working on this aspect. If all goes well, people from across the globe can have access to the remotest location in India through their website.
Currently based out of Bangalore with ten employees, Bookcab.in plans to expand into 200 cities by March 2015, wanting to provide access of the inventory to all the travel agents across the world. They also intent on opening up the technology that they use to all the car rental operators across India, acting as a technology enabler for the operators and help them to drive more business and give quality service to their customers. The company has been angel funded by Shravan Gupta of Travel tours and Anil Sivadas of Enventure technologies.
On recalling the struggles during the initial stages, Ashish says "The first three months were extremely slow. We had the product ready but did not have a strategy on customer acquisition. It took us close to six months to get the marketing strategy in place. Also, the question 'Are we doing the right thing' kept coming back to us over and over again but we didn't want to step away from our dream and kept working towards our goal. Our team has some self-motivating wonderful people who have stuck together."
With the biggest challenge being changing the mindsets of their partners and drivers as it is difficult to make them understand about the importance of customer service, Bookcab.in have been constantly trying to ensure that their customers are happy with them. We wish them all the luck they need in this journey.
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