Yesterday we published how Flipkart created blunder with #BigBillionDay Sale on 6th October 2014. Lot of hue & cry was propagated by its customers in social media sites as how Flipkart all of a sudden raised price of its products and discounted thereafter which was still higher than regular prices of various products available on Flipkart.
Now lately, Sachin and Binny Bansal have sent their apologies to its customers on Flipkart Blog. In a statement given in a blog post Founders of Flipkart said - "we did not live up to the promises we made and for that we are really and truly sorry."
"Though we saw unprecedented interest in our products and traffic like never before – we also realized that we were not adequately prepared for the sheer scale of the event. We didn't source enough products and deals in advance to cater to your requirements. To add to this, the load on our server led to intermittent outages, further impacting your shopping experience on our site." added Sachin & Binny.
They also said that - "An unprecedented 1.5 million people shopped at Flipkart yesterday. While we stand humbled by the sheer faith that such a large number of customers have shown in us, we are unhappy that we were unable to live up to the expectations of millions more who wanted to buy from us yesterday."
About havoc created by drastic price changes on Flikart Bansals duos said - "As we were preparing various deals and promotional pricing in the lead up to the sale, the pricing of several products got changed to their non-discounted rates for a few hours. We realise that this breaks the trust our customers have put in us. We are truly sorry for this and will ensure that this never happens again."
With this blog post for its customers Flipkart.com team has tried to answer all the questions raised by customers on social media platforms.
In a closing statement of blog post Bansal duos said - "We failed to live up to this promise yesterday and would like to apologise once again to every single customer for our failure."
Read full apology blog post by Sachin & Binny Bansal here.
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